The brand has launched Memory Bites as a part of the #25ActsOfHappy campaign where customers can share their McDonald’s memories and relish their McDonald’s favorites.
India: McDonald’s India is adding some extra cheer to the holiday season, as it celebrates 25 years in the country! To make this milestone special for its customers, it has announced the #25ActsOfHappy campaign where the brand will launch 25 big and small activations to bring a smile on its customers’ faces.
The first act – #MemoryBites is surely a special one. Customers can now cherish their fondest memories even more as McDonald’s is turning these memories into delicious treats. All customers need to do is share their fond memories from McDonald’s on Social Media, tagging McDonald’s India (West and South handles) and then just wait for a sweet, delicious surprise to land in their inboxes.
Instagram: @mcdonalds_india
Twitter: @mcdonaldsindia
Facebook: @McDonaldsIndia
Click here to watch the brand film
Speaking on the launch of the 25 Acts of Happy campaign, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said, “Completing 25 years in India is a special
milestone for us and one that demands more than just a day of celebration. Through the 25 Acts of Happy, we aim to keep delighting our customers through the year. We are starting the celebrations with Memory Bites, but you will see many more activations through the year.”
McDonald’s restaurants in West and South India are owned and operated by Westlife Development Ltd
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About Westlife Development:
Westlife Development Limited (BSE: 505533) (WDL) focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary.
About Hardcastle Restaurants:
HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s West and South markets. HRPL has been a franchisee in the region since its inception in 1996.
HRPL serves over 200 million customers, annually, at its 310 (as of September 30th, 2021) McDonald’s restaurants across 42 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh and Union Territory of Puducherry and provides direct employment to close to 10,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thrus, 24/7, McDelivery, McBreakfast and dessert kiosks. The menu features Burgers, Finger Foods, Wraps, Rice, Salads and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s restaurants feature an in-house McCafé.
The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants that HRPL operates.