Adani and CREDAI Team Up to Build Greener, Stronger Cities
Newzdaddy Business Updates
At CREDAI’s Governing Council Meeting in Goa, Adani Cement and CREDAI signed an exclusive preferred partnership. Adani Cement now contributes nearly 30% of the cement used in housing and infrastructure projects in India, so the tie-up helps CREDAI builders directly tap into its robust supply chain. This collaboration strengthens Adani Cement’s B2B positioning and reinforces its commitment to India’s real estate and infrastructure growth. This is another significant partnership during the year that Adani Cement surpassed 100 MTPA capacity. Adani Cement’s premium products, including concrete solutions and technical expertise, will be available to CREDAI members, elevating high-quality, sustainable urban development.
To promote sustainable and superior construction in India, Adani Cement and CREDAI (Confederation of Real Estate Developers’ Associations of India) have formed an exclusive preferred relationship. During the CREDAI Governing Council Meeting in Panjim, which was attended by top developers from all over the nation as well as office bearers from industry bodies, the signing was made in front of Hon. Goa Chief Minister Shri Pramod Sawant.
In order to benefit both companies and the larger construction sector, Adani Cement and the nation’s leading association of private real estate developers have formed a strategic partnership. As part of this partnership, Adani Cement will use CREDAI’s nationwide network of more than 13,000 developers to expand its business-to-business (B2B) reach, while CREDAI members will have access to Adani Cement’s cutting-edge solutions.
“Our exclusive partnership with CREDAI is a testament to Adani Cement’s commitment to nation-building through sustainable and innovative construction,” said Mr Vinod Bahety, CEO of the Adani Group’s cement business. Our goal in collaborating with CREDAI is to hasten the real estate industry in India’s adoption of premium cement products and environmentally friendly concrete solutions.
Our goal of creating a greener, smarter urban future—one in which the technological know-how of Adani Cement and the practical experience of CREDAI combine to produce stronger, safer, and more sustainable structures—is ideally aligned with our partnership. In the end, we hope to provide homeowners with exceptional value and contribute to India’s growth story by collaborating closely with CREDAI members and offering them our best materials and R&D capabilities.
In reality, members of the industry group will benefit from improving the quality of their projects in some ways, such as:
• Adani Cement’s Innovative Concrete Solutions: Adani offers a variety of Ready-Mix Concrete (RMX) and innovative concrete solutions that can be tailored to meet a range of needs, from conventional grades to specialty mixes. ECOMaxX ultra high-performance concrete (UHPC), which offers the industry’s widest selection of green concrete with a 30–100% lower embodied carbon content than ordinary concrete, is a notable example of Adani Cement’s green RMX line. The range also includes Jetsetcrete, which is high-strength concrete (HSC), Coolcrete, which is thermally regulated concrete (TCC), and self-compacting concrete (SCC). Developers may drastically lower the carbon footprint of their structures with these environmentally friendly concrete choices without sacrificing strength or functionality. Adani RMX will shortly release the Environmental Product Declaration (EPD) for each of its concrete grades based on a recent lifecycle assessment (LCA). With more than 101 plants spread around the country, Adani’s RMX is gaining support and accessibility at a rapid pace.
• Specialty & Premium Cement Products: Take advantage of Adani Cement’s extensive selection of specialty and premium cement brands, including the well-known Ambuja Plus and ACC Concrete Plus, which are renowned for their exceptional strength and longevity. Developers will be able to increase the structural quality and endurance of their projects with the aid of these high-performance solutions. Notably, Adani Cement’s premium goods account for almost 30% of its entire trade sales.
• Green Products certified by GRIHA: ACC’s Suraksha, Concrete Plus, Gold, F2R, and HPC, as well as Ambuja’s assortment of creative and blended cement products, including Ambuja Cement, Ambuja Plus, Ambuja Compocem, and Ambuja Kawach, are featured in GRIHA’s (Green Rating for Integrated Habitat Assessment) green product catalogue. The Government of India’s Ministry of New and Renewable Energy created the GRIHA national green rating system.
• Innovative Additives & R&D Support: All CREDAI members will now have access to a wide range of innovative additives and admixtures created by Adani Cement’s highly skilled technical R&D team. Among other cutting-edge items, this includes exclusive inventions like Alccofine, a microfine mineral additive that improves the strength and longevity of concrete. These additives, which are supported by Adani Cement’s cutting-edge cement and concrete research facilities, allow for bespoke high-performance concrete solutions for challenging building projects.
• Technical Services: As part of its Adani Certified Technology (ACT) program, Adani Cement’s technical services team will work closely with CREDAI developers to offer on-site assistance, quality assurance, and material consulting. Initiatives for knowledge sharing, such as Concrete Talks on cutting-edge materials and methods, will support CREDAI’s member engineers’ and construction professionals’ continued skill development. The collaboration is anticipated to improve the standard for construction quality, safety, and sustainability in future projects by fusing CREDAI’s execution skills with Adani Cement’s material expertise.
This declaration is made at a critical juncture when India’s cement consumption trends are changing dramatically. Individual home builders (IHBs) have historically used the most cement in the retail sector, making up about 60% of the demand. Cement consumption is currently rising at an unprecedented rate due to massive real estate developments and public infrastructure projects, while growing urbanisation and infrastructure growth have also spurred a spike in B2B demand. The “non-trade” segment is gaining traction due to government-led highway, metro, and smart city building as well as private sector high-rise developments, which are gradually bringing the erstwhile IHB-dominated market into balance.
In particular, metropolitan skylines and building needs are changing due to the increase in high-rise and skyscraper construction. By 2030, there will be more than 600 million people living in India’s cities, making tall buildings and vertical development crucial to supplying the country’s growing urban space needs. For these projects to be safe and long-lasting at higher altitudes, certain cement compositions and technical expertise are needed.
Adani Cement is the perfect partner to support such ambitious vertical developments because of its extensive technical knowledge and proficiency in high-strength concrete and modern building materials. CREDAI developers will be able to comfortably take on taller and more complex projects thanks to Adani Cement’s experience, which includes providing concrete that is optimised for pumping to significant heights and offering advice on mix designs for faster setting and increased load-bearing capacity.
The leadership of CREDAI expressed a similar sense of hope, pointing out that the collaboration will provide its member developers with sophisticated knowledge and a guaranteed supply from one of India’s leading cement manufacturers. The partnership guarantees that CREDAI builders can directly access this strong supply chain and expertise, since Adani Cement now provides around 30% of the cement used in housing and infrastructure projects in India. The industry association and Adani Cement both expressed optimism that this collaboration will advance quality standards, promote sustainable practices, and shorten project completion times in the real estate sector.
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