Adani’s New Campaign Celebrates the Power of Dreams and Determination

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Synopsis in Bullet Points

• Adani Group has announced the next phase of its “Hum Karke Dikhaate Hain” campaign.
• This phase shifts focus from statistics to emotional, human-driven narratives showcasing Adani’s impact.
• The inaugural film, “Pehle Pankha Phir Bijli”, highlights a boy’s belief that a fan can bring electricity to his village.
• The story culminates with an Adani wind turbine illuminating the village, symbolizing clean energy and hope.
• The campaign will feature multiple emotional films with the hashtag #HKKDH.
• The initiative will roll out across broadcast, digital, and social media platforms.
• Mr. Pranav Adani emphasizes that the campaign highlights the human impact of Adani’s infrastructure projects.
• Mr. Piyush Pandey of Ogilvy India praises the campaign for showcasing human-first narratives.
• The campaign reflects Adani Group’s dedication to positive, meaningful change.

Adani Group’s Emotional Campaign Focuses on Human Stories of Change

The Adani Group, one of India’s largest infrastructure companies, is back with a fresh, powerful phase of its “Hum Karke Dikhaate Hain” campaign. This time, instead of focusing on numbers and achievements, the campaign puts the spotlight on inspiring stories of people whose lives have been positively transformed by Adani’s infrastructure projects.

The new phase takes a bold and narrative-driven approach, stepping away from corporate jargon and statistics. Instead, it highlights how Adani’s initiatives directly impact real people and communities across the country. By telling stories full of emotions and hope, the campaign aims to connect with audiences on a deeper level.

The first film in this series, “Pehle Pankha Phir Bijli” (translated as “First Fan, Then Electricity”), is a heartwarming story developed by the creative team at Ogilvy India. It tells the story of a young boy from a remote village who dares to dream big. Despite being mocked by others, he believes that a simple fan can bring electricity to his home.

In the story, the boy’s belief is not misplaced. With determination and hope, he witnesses the installation of a massive wind turbine, powered by Adani Renewables. The turbine brings clean electricity to the entire village, lighting up their homes and hearts. The powerful visual of the fan moving for the first time symbolizes progress and the promise of a brighter future.

The film beautifully captures the emotions of hope, belief, and the transformative power of renewable energy. More importantly, it reflects Adani Group’s commitment to creating meaningful change in the lives of millions of Indians.

This is just the first chapter of the campaign. Adani Group has announced that more such emotional and uplifting stories will be rolled out in the coming months. The films will be shared widely on television, social media, and other digital platforms using the hashtag #HKKDH. Each story will celebrate the human spirit, perseverance, and the positive impact of Adani’s work.

Mr. Pranav Adani, Director of Adani Enterprises Limited, shared his thoughts on the campaign. He said, “While the Adani Group is known for its size and scale, what sets us apart is the way our projects touch lives. This campaign highlights the human impact of what we do. By sharing these emotional stories, we want to show how infrastructure can become a force for good, changing lives for the better.”

The campaign’s focus on storytelling is a significant shift from traditional corporate campaigns. Instead of simply showcasing technological expertise or achievements, the films connect emotionally with the audience.

Mr. Piyush Pandey, Chief Advisor at Ogilvy India, praised the campaign’s direction. He said, “This is a beautiful and touching story. It’s not about showing off technological capabilities. It’s about the benefits and happiness that Adani’s projects bring to people. That’s what makes it special.”

The campaign reflects the Adani Group’s vision of building a brighter, cleaner, and more inclusive future for India. From renewable energy projects to infrastructure development, Adani’s work is helping millions of people access better opportunities and improve their lives.

The “Hum Karke Dikhaate Hain” campaign doesn’t just tell stories of progress; it inspires people to believe in possibilities and act with determination. The message is clear – dreams can come true when backed by hard work, conviction, and a vision for change.

Through this campaign, Adani Group also hopes to shed light on its renewable energy initiatives, showcasing how clean and sustainable power is driving growth in rural and urban areas alike.

With more films lined up for release, audiences can look forward to emotional, engaging, and inspiring stories that celebrate human dreams and achievements. The Adani Group is determined to keep proving that infrastructure, when done right, can truly transform lives.

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