Akshay Kumar Teams Up with Kapila Pashu Aahar to Support Farmers
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New Campaign Aims to Boost Cattle Nutrition and Fertility
In a recent development, India’s leading cattle feed brand, Kapila Pashu Aahar, has rolled out a comprehensive multi-film campaign featuring Bollywood superstar Akshay Kumar. The initiative, spearheaded by Lowe Lintas Delhi, strives to educate cattle farmers on the benefits of feeding their livestock with ‘Kapila Pashu Aahar,’ a nutritional solution designed to enhance fertility. This collaboration, designed to bridge the nutrition gap in cattle farming, showcases the brand’s commitment to promoting sustainable practices in the agricultural sector.
Insights Behind the Campaign
Vasudha Misra, the Regional Creative Officer at Lowe Lintas Delhi, sheds light on the campaign’s genesis. The endeavor, she notes, is an exciting venture into a crucial category, backed by rigorous research and insightful findings. The addition of Akshay Kumar is seen as a strategic move to instill trust and dependability in the brand while injecting an extra layer of appeal into the campaign. Misra credits Mohit Arora and the team for their efforts in bringing this initiative to fruition.
Evolution in Cattle Feeding Practices
Traditionally, cattle farmers provided their cows and buffaloes with fresh, green grass. However, the decreasing availability of such fodder has compelled farmers to seek alternative options. This shift in feeding habits has led to a gradual decline in cattle meeting their daily nutritional requirements. With alternative fodder often plagued by adulteration and inadequate nutrition, a significant consequence has been the reduced fertility of cattle over several decades. Kapila Pashu Aahar was introduced to address this nutritional gap and provide a comprehensive solution.
The Role of Kapila Pashu Aahar
Despite being a prominent player in the cattle feed market, Kapila Pashu Aahar recognized the need for targeted communication to reach farmers. The objective was clear — advise farmers to feed their livestock with ‘Kapila Pashu Aahar,’ ensuring complete nutrition and addressing concerns related to fertility. The inclusion of Akshay Kumar in the campaign was a strategic decision, given his advocacy for sustainable farming practices and animal welfare.
Akshay Kumar’s Endorsement and Thoughts
Akshay Kumar, sharing his thoughts on the endorsement association, highlighted Kapila Pashu Aahar’s commitment to the health of cattle. Emphasizing the use of natural ingredients and ethical practices, he expressed his support for the brand’s position as the number one cattle feed in India. Kumar’s endorsement reflects his endorsement of sustainable practices and the hope that Kapila Pashu Aahar becomes a global leader in its category.
“I’ve been told that Kapila Pashu Aahar keeps in mind the health of our cattle and is made with natural ingredients, using ethical practices, and is the number one cattle feed in India, so I liked the thought of this endorsement association, and I hope that it quickly becomes the world’s number one as well!” says Akshay Kumar.
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Campaign Objectives and Message Amplification
Taru Shivhare, Director and Head of Marketing at Kamdhenu Cattle Feeds Pvt. Ltd., underlines the primary motive behind the campaign — prioritizing the health and reproduction of cattle. As a feed manufacturer, the responsibility is to educate farmers on the significance of providing clean, unadulterated, and quality feed, directly impacting timely fertility in cattle. Akshay Kumar’s involvement in the campaign is viewed as integral to making the educational message memorable and impactful.
“Our main motive behind this campaign is to prioritize on health and reproduction of cattle. It’s our duty as a feed manufacturer to educate the farmers on the importance of giving clean, unadulterated, quality feed which has a direct impact on timely blatant (fertility in cattle),” shares Taru Shivhare.
Gratitude to Akshay Kumar
Expressing gratitude towards Akshay Kumar, the driving force behind the educational and memorable campaign, the team acknowledges his trust and association with Kapila. The collaboration is seen as a powerful way to reach a broader audience and drive home the message of prioritizing cattle health and nutrition.
“And there is no other person who would make this campaign educational and memorable, other than Akshay Kumar! Many thanks to him for trusting us and associating with Kapila,” adds the team.
Campaign Reach and Channels
The campaign has been launched across the brand’s online and offline channels, ensuring widespread visibility. Additionally, it is being aired on major news channels and General Entertainment Channels (GEC), further extending its reach and impact. The comprehensive strategy aims to engage with farmers, raising awareness about the benefits of ‘Kapila Pashu Aahar’ and promoting sustainable practices in cattle farming.
A Collaborative Effort for Sustainable Agriculture
In conclusion, the collaboration between Akshay Kumar and Kapila Pashu Aahar stands as a testament to the collective effort towards sustainable agriculture. By addressing the nutritional needs of cattle and advocating for ethical farming practices, the campaign aims to bring about positive changes in the agricultural landscape. As the initiative continues to unfold across various channels, it is poised to leave a lasting impact on farmers and consumers alike, fostering a sense of responsibility towards the well-being of our livestock and the environment.
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