Apollo Tyres A New Sponsor For Team India
Apollo Tyres Unveils Logo on Men’s Cricket Team Jersey, Strengthening National Partnership
Today in Ahmedabad, prior to the first test match against the West Indies, Apollo Tyres launched its logo on the Indian men’s cricket team jersey for the first time, following the announcement of a prestigious three-year strategic partnership with the Board of Control for Cricket in India (BCCI).
This goes beyond simply revealing the logo. The men’s and women’s cricket teams of India now have Apollo Tyres as their primary sponsor. The sponsorship agreement will expire in March 2028 and is estimated to be worth ₹579 crore. It follows Dream11’s departure because of modifications to Indian law that forbade real-money gambling companies from supporting athletic events.
Apollo’s logo will now appear on the men’s and women’s teams’ shirts in all forms, including Tests, ODIs, and T20s, as a result of this agreement.
Just two days after the Apollo Tyres logo debuted on the women’s team shirt sleeves during their game against Sri Lanka in Guwahati, this is a major turning point in the collaboration.
Apollo made it clear that he intended to help both teams equally by prioritising the women’s squad. This agreement guarantees the women’s squad the same level of exposure as the men, as they have frequently had trouble obtaining major sponsorships in recent years.
Millions of people have a particular place in their hearts for cricket, which is frequently referred to as the nation’s pulse. The Apollo Tyres logo on both clubs’ shirts represents a deep devotion to the game and the enthusiasm that supporters nationwide have for it.
It’s also a wise business decision. Indian cricket is the most popular sport in the world and has the highest broadcast audience. Apollo Tyres gets a huge boost in visibility in India and throughout the world by having its brand on the national team’s jersey. In India, where millions watch every ball, cricket is one of the biggest platforms for a company.
The appearance of our logo on the Indian cricket teams’ shirts is a momentous occasion, according to Neeraj Kanwar, vice chairman and managing director of Apollo Tyres Ltd.
Like no other sport, cricket brings the country together, and via this partnership, we hope to stand with the teams and their fans, emulating their spirit of tenacity, fortitude, and excellence.
Kanwar added that although the expense of sponsorship might appear expensive, it is warranted due to the sentimental and patriotic significance of wearing the team’s jersey. A cricket jersey, in contrast to traditional advertising, has a direct impact on fans and endures for years in people’s memory.
The collaboration demonstrates Apollo Tyres’ commitment to developing talent and supporting the nation’s thriving cricket culture. The logo will be a part of India’s cricketing history, whether millions of people watch from home or in stadiums full of fans.
From a broader standpoint, Apollo has previously dabbled in sports. In addition to investing in grassroots sports and cycling, the corporation has sponsored international football teams like Manchester United. However, this is its largest and most well-known foray into Indian cricket, which continues to be the most popular sport in the nation.
According to the terms of the agreement, Apollo Tyres would pay about ₹4.5 crore for each match. That is marginally more than Dream11’s previous payment of ₹4 crore each match. One of the biggest sponsorship deals in Indian cricket history, Apollo’s support will span more than 20 ICC events and more than 120 bilateral matches during the course of the contract.
It’s also important to note that the BCCI maintained explicit guidelines for the bidding process, prohibiting businesses associated with cryptocurrency, online gaming, gambling, tobacco, and other areas that could cause disputes. This made it possible for a reputable company, Apollo Tyres, to intervene and close the sale.
Following the government’s introduction of the Promotion and Regulation of Online Gaming Act in August 2025, which compelled gaming platforms to stop sponsoring cricket, Dream11 had to be replaced. Apollo Tyres had the opportunity to take on the most prominent sponsorship role in Indian sports since the timing was ideal.
The transaction has significant symbolic value in addition to its commercial value. In India, cricket is more than simply a game; it’s a symbol of culture and patriotism. A brand immediately establishes an emotional bond with supporters when it is featured on the team jersey. For Apollo Tyres, it’s more than simply promotion; it’s sharing in the passion, heartache, and happiness that cricket provides to society.
Apollo Tyres has formally established its position in Indian cricket with the unveiling of the men’s jersey today in Ahmedabad, just days after the logo was first seen on the women’s team shirt. Fans will see the insignia during some of the most memorable on-field moments throughout the course of the following three years.