Baroda Meet Shows Sundaram As A Steady Partner

Newz Daddy Business Updates

“Meeting, Awards, Talk — All Show Why Customers Call Sundaram A Steady Partner In Their Lives”

• Sundaram Finance hosted Sundaram Circle in Baroda on September 5, 2025, with the theme “Where Legacy Meets Loyalty — and Welcomes the Next Generation.”
• About 50 customers attended, including long-standing clients and their next-generation family members.
• Leaders stressed the importance of in-person connections over digital interactions, echoing founder Shri T.S. Santhanam’s mantra: “Contact. Contact. Contact.”
• 30 Years Relationship Awards were presented, honouring decades of trust and partnership, with emotional responses from transport associations.
• The event showcased the Group’s 360° services through Sundaram Finance, Sundaram Home, Sundaram Mutual, Royal Sundaram, Sundaram Business Services, and Sundaram Alternates.
• CSR initiatives in health, education, culture, and sustainability, including the Green Task Force, were highlighted as part of the company’s wider purpose.
• The evening ended with a pledge to remain a long-term partner, not just for transactions, but for every stage of the customer journey.

In an era where most interactions have shifted to digital platforms, Sundaram Finance reaffirmed its commitment to human connectedness by hosting Sundaram Circle, a one-of-its-kind customer meet at Baroda. The event, themed “Where Legacy Meets Loyalty — and Welcomes the Next Generation”, brought together long-standing commercial vehicle customers and their next generation for an evening of connection, reflection, and forward-looking conversations. Around 50 customers took part in the event.

The company’s leadership emphasised that while the world shifts toward virtual convenience, Sundaram Finance continues to value the power of in-person connections. “Relationships aren’t built over screens — they’re nurtured through handshakes, smiles, and shared time,” a senior leader shared. This simple but powerful belief echoes the guiding mantra of founder Shri T.S. Santhanam: “Contact. Contact. Contact.” Long before customer-centricity became a buzzword, his father, Sri Sundaram Iyengar, had already pioneered efforts in 1924 to strengthen ties with bus operators and transporters, setting the foundation for a culture of trust that continues today.

This heritage remains central to the company’s identity. Founded in 1954, Sundaram Finance has grown into one of India’s most respected non-banking financial companies. It enjoys the trust of thousands of customers, backed by strong financial ratings and an expansive branch network. At the heart of this growth is the ability to blend legacy values with modern needs, keeping personal touch as a core principle.

Mr. Sunil Moharsinghji Bishu, President of the Baroda Road Transport Association, highlighted this bond when he said, “Our Baroda Transporters Parivaar Bhaichara feels deeply honoured, overwhelmed, and privileged to have received the 30 Years Relationship Award from the Sundaram Finance National Team. This recognition during the customer meet marks not just an award, but a celebration of three decades of trust, partnership, and mutual growth. Thank you for this memorable honour — it strengthens our bond even further.”

The evening also showcased Sundaram Finance’s 360° approach to customer service. The company offers solutions through all its group entities: Sundaram Finance, Sundaram Home, Sundaram Mutual, Royal Sundaram, Sundaram Business Services, and Sundaram Alternates. Together, they provide not just loans or investments, but a wide range of services that support businesses, livelihoods, homes, and future aspirations. This model allows customers to build long-term, holistic partnerships with the brand.

The 360° approach extends far beyond transactions. The group is deeply involved in community initiatives through its corporate social responsibility programs. These cover health, education, culture, and sustainability. Its Green Task Force focuses on environmental protection and long-term ecological balance, while other projects fund schools, healthcare programs, and cultural preservation. Sundaram Alternates has even committed investments in sustainable real estate projects that reduce carbon footprints. These efforts reflect a company that sees itself not just as a financial partner, but as a responsible contributor to society.

At Sundaram Circle, conversations went beyond numbers and contracts. Senior leaders engaged with next-generation entrepreneurs and business owners, exploring how the company’s products and services can evolve to meet changing expectations. Younger participants experienced the relationship-driven approach that sets Sundaram apart, while older customers reflected on journeys that often spanned decades. The stories shared were not only about business but also about growth, resilience, and mutual respect built with the company over time.

Long-standing customers were honoured with recognition mementoes, celebrating their years of partnership. Awards like the 30-Year Relationship Award symbolised much more than loyalty—they marked shared achievements, trust, and growth across generations. These gestures highlighted how the company treasures continuity, ensuring that loyalty built over decades remains strong even as businesses pass into the hands of the next generation.

The event stood out because it blended heritage with forward-looking vision. It showed how a company built on traditional values of trust and personal connection continues to thrive in today’s fast-paced digital marketplace. For the new generation of entrepreneurs, it was also a chance to see firsthand how Sundaram Finance stands apart by investing not just in business, but in people and relationships.

The evening closed on a heartfelt note, with Sundaram Finance reaffirming its commitment to being a steady partner for every customer. The message was clear: the company’s role is not just about the next transaction, but about being present for every important moment in a customer’s journey—today, tomorrow, and for decades to come.

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