DP World Go Beyond Campaign Unites Legends and New Stars
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SACHIN TENDULKAR, SURYAKUMAR YADAV AND ABHISHEK SHARMA SEEN IN A NEW AVATAR FOR ICC MEN’S T20 WC
“There have been many greats who have played our game, but this is our moment to go beyond – a mentality I hope others aspire to follow”- Suryakumar Yadav
“My game relies on taking on the opening bowlers, setting the tone early and scoring quickly”- Abhishek Sharma
Global supply chain leader teams up with the star cricketers to inspire viewers to “Go Beyond”, through reimaging what is possible in cricket and logistics.
INDIA – 9 February 2025: Indian Cricket legend Sachin Tendulkar, T20 Captain SuryaKumar Yadav and opener Abhishek Sharma were seen in a different avatar as DP World launched a new TV campaign titled “Go Beyond” for the ICC Men’s T20 World Cup.
The film draws parallels between cricket and logistics, highlighting how progress in both is driven by continuous improvement, innovation and the ambition to reimagine what is possible. It reflects overcoming challenges by constantly pushing beyond past benchmarks.
Sachin talks about going beyond a hundred centuries, Surya mentions going wild at the crease, more than anyone before, pointing to his 360-degree style. India’s rising star and swashbuckling opener Abhishek Sharma confidently talks about making the powerplay louder than ever.
Then, Sachin Tendulkar speaks again about going beyond the boundaries and reimagining the game.
Told through a generational lens, the film brings together a cricketing icon and the next wave of talent to reflect a shared belief in constantly raising the bar and challenging convention.
DP World Global Ambassador, Sachin Tendulkar, said, “I am delighted to partner with DP World on this campaign that demonstrates how success, in both logistics and cricket, requires pushing boundaries and going beyond past greatness. The ICC Men’s T20 World Cup provides a platform for the next generation of superstar cricketers to create their own legacy. We hope this campaign inspires fans to push the limits of possibilities.”
DP World Brand Ambassador, Abhishek Sharma, said, “I am very excited about playing in my first ICC Men’s T20 World Cup, starting later this week. My game relies on taking on the opening bowlers, setting the tone early and scoring quickly. I have been inspired by some of the greats who have worn the jersey before me, but this tournament is my time. My ambition is to show fans not to simply stand on what has gone before, but to go past it.”
Suryakumar Yadav, India Captain, added, “This ICC Men’s T20 World Cup is a huge tournament, both for me personally and for us as a team. Playing at home gives us a chance not just to win in front of our home fans, but to make history by becoming the first team to defend the title. There have been many greats who have played our game, but this is our moment to go beyond – a mentality I hope others aspire to follow.”
India started their title defence againstthe USA in Mumbai on February 7 with a 29-run win over the USA, with a vital contribution of 84 runs by the skipper Suryakumar Yadav. India will next face Namibia in Delhi on February 12.
The film has been conceptualised by Ogilvy India, Gurugram, directed by Faraz Ali and produced by Crazy Owl Films, India.
Campaign Video Link: https://www.youtube.com/watch?v=LKA1gF4UVUY
The campaign film will be broadcast across television and digital platforms through the ICC Men’s T20 World Cup final on 8th March and will also be amplified across DP World’s global social media channels.
The campaign comes at a time when T20 cricket is changing faster than ever. Batting styles are becoming more fearless, strike rates are rising, and teams are looking for players who can change the game in just a few overs. This is why the presence of Sachin Tendulkar, Suryakumar Yadav and Abhishek Sharma together feels symbolic. Each represents a different phase of Indian cricket, from solid foundations to modern innovation.
Sachin Tendulkar remains one of the most respected figures in world cricket. His career was built on discipline, skill and constant improvement. When he speaks about going beyond a hundred international centuries, it reflects how even the greatest players never stop pushing themselves. His message connects well with younger players and fans who see him as the gold standard of excellence.
Suryakumar Yadav has redefined T20 batting with his 360-degree style. His ability to play shots all around the ground has made him one of the most dangerous batters in the format. His leadership role adds another layer to his journey, as captaining India at a World Cup brings pressure, expectation and responsibility. His words in the campaign mirror his on-field approach, bold, confident and forward-looking.
Abhishek Sharma represents the new generation of Indian cricketers who play without fear. As an aggressive opener, his role in the powerplay is crucial. Quick starts can decide T20 matches early, and his focus on attacking the opening bowlers fits perfectly with the modern game. His first ICC Men’s T20 World Cup also marks a personal milestone, showing how young talent is being trusted on the biggest stage.
The idea of linking cricket with logistics may seem unusual, but it works because both demand precision, planning and speed. Just as a cricket team must adapt to conditions and opponents, a global logistics company must respond to changing markets and challenges. The campaign uses cricket as a familiar language to explain complex ideas in a simple and inspiring way.
With India hosting the tournament, expectations are high. Home conditions, fan support and recent form add to the belief that the team can achieve something special. The campaign’s message of “Go Beyond” reflects not just a brand idea, but also the mindset needed to succeed at the highest level of international sport.
By bringing together experience, innovation and youth, the film captures the spirit of Indian cricket today. It is not just about winning matches, but about setting new standards and inspiring people to think bigger, both on and off the field.
