American Tourister is one of the most trusted and recognizable companies in the travel gear industry, with a significant presence in bags and backpacks. In 2016, the brand appointed Virat Kohli as its brand ambassador, and since then, it has launched a number of unique initiatives.
This year, American Tourister is returning with a new campaign to pique your interest in travel. In keeping with its objective, the organization encourages people to return to work, but more importantly, to travel and explore safely. Every time someone wants to take time off from work, they must overcome a big working impediment: employers who are unwilling to approve that well-deserved vacation. While people are known for inventing weird reasons to leave, the United States is no exception.
They will receive something from American Tourister that will help them get their leave granted. Is there a manager with the authority to turn down a leave request from King Kohli?
According to Virat Kohli, the digital campaign #UndeniableLeave includes a simple yet impactful engagement in which a leave application is submitted on behalf of the employees. Working professionals will be required to remix these pre-made clips and post them on Instagram with their bosses. As a result, A leave request that no supervisor could refuse! To make the experience as accurate and fluid as possible, separate reels were created for men and women. An excellent way to get more people to go on vacation.
“With rigorous training and touring schedules, I know the value of taking a break from work,” says American Tourister brand ambassador Virat Kohli. This was a unique opportunity.