Gopal Snacks Gathiya Campaign Brings a Desi Snack to India
Newz Daddy Healthcare Updates
Gopal Snacks, one of India’s leading companies in the organised traditional snacks sector, has launched a new national campaign for its flagship product, gathiya, under the tagline “Chhoti Bhookh Ka Bada Solution”. The campaign marks the first-ever large-scale promotion of gathiya, highlighting its place as one of India’s most loved snacks.
Gathiya has long been a staple snack in many Indian homes, especially in Gujarat, where it is often enjoyed with tea or served to guests. Over the years, the snack has quietly found its way into homes across the country through changing food habits, urban migration and the growth of organised retail. With this campaign, Gopal Snacks is bringing gathiya into the national spotlight, giving it the same attention that other popular packaged snacks have received through mass advertising.
Gopal Snacks is recognised as the world’s largest manufacturer of gathiya. The company began its journey as a small local enterprise and steadily grew by focusing on taste, quality and consistency. Today, its manufacturing scale and wide distribution network allow its products to reach both large cities and smaller towns. This background gives weight to the campaign’s message, as it comes from a brand that has built its reputation on gathiya itself rather than treating it as just another product in its range.
The new campaign positions Gopal Gathiya as more than just an “anytime” snack, presenting it as an “every-lifestyle” snack that fits naturally into daily routines. In a market where consumers look for quick bites between meals, especially during busy workdays or school hours, the idea of a “small hunger, big solution” reflects a common need. The message is simple and easy to relate to, which helps the product connect with people of different ages and backgrounds.
The campaign features three films that show familiar situations from everyday life. One film focuses on young people, another on working professionals, and the third on homemakers. These groups represent a large part of India’s snack-consuming population. Each story captures a different mood, from fun and energy to calm family moments, but all are tied together through the same song. The tune is reworked with different music styles and speeds, helping the films feel fresh while keeping a strong link to one core idea. This creative choice makes the campaign easy to remember without being complicated.
Speaking about the campaign, Raj Hadvani, CEO of Gopal Snacks, said it is a landmark moment for the company. He pointed out that gathiya has been central to the brand’s journey and success. His comments underline the emotional bond between the company and its product, as well as its consumers. By focusing on everyday joy and simple connections, the campaign avoids flashy claims and instead highlights how a humble snack can bring comfort and satisfaction across generations.
The campaign was launched during the recent 70th Filmfare Awards, where Gopal Snacks served as the official Snacks Partner. Filmfare is one of India’s most-watched entertainment events, followed closely by audiences across television and digital platforms. Launching the campaign at such a high-profile event gave the brand strong visibility and helped introduce gathiya to viewers who may not have tried it before. It also placed a traditional snack alongside modern entertainment, reinforcing the idea that gathiya fits into today’s lifestyle.
Gopal Snacks is now rolling out a wide media plan that covers national and regional television, print, outdoor displays, radio, cinema and digital platforms. This approach ensures the campaign reaches people in different regions and language markets. The films have been adapted into shorter versions to suit social media and mobile viewing, where attention spans are shorter. This reflects current media habits, where many viewers watch content in brief bursts rather than long formats.
Early feedback from consumers and trade partners has been positive, with many responding to the campaign’s emotional tone and relatable stories. For retailers and distributors, the national focus on gathiya is also seen as a boost, as it helps move the product beyond its regional image. The campaign is playing a key role in repositioning gathiya as a snack with pan-India appeal rather than a product limited to one state or culture.
The campaign sets a clear direction for Gopal Snacks’ future marketing efforts. While the company continues to expand its portfolio of over 85 products and 320 SKUs, gathiya remains its flagship offering. By investing in a strong national campaign, Gopal Snacks is signalling that traditional snacks still have a powerful place in modern India when presented with the right story and simplicity.
