ICICI Lombard’s “Anywhere Cashless” Campaign Wins Big
Newzdaddy Business Updates
Mumbai, October 31, 2023: ICICI Lombard, a popular insurance company in India, is thrilled to share the exciting news about its “Anywhere Cashless” campaign. This unique service has made getting medical help easier for people with insurance. What makes this campaign special is how it uses technology to help you find the nearest hospitals where you can get cashless treatment, no matter where you are.
Key Points:
- Impressive Results: The “Anywhere Cashless” campaign got more than 5 billion views and over 10 million clicks by October 2023.
- What Is “Anywhere Cashless?”: It’s a new way of using your health insurance. You can go to any hospital and get treatment without paying cash, even if that hospital is not on the insurance company’s list.
- How It Works: The campaign used a smart technology called geo-fencing. It finds hospitals near you based on your location and shows their names in real time.
- Coverage: This campaign was active in five big cities and included over 2,500 hospitals. Of these, around 650 were on the insurance company’s list, and the rest were not, but you could still get cashless treatment.
- Customized Messages: The ads you saw were tailored to your location. If you looked at the campaign, it would show you the names of the closest hospitals offering cashless treatment.
- Engaging Customers: The campaign used various apps to target people based on their interests. This made more people aware of the “Anywhere Cashless” service.
Ms. Sheena Kapoor’s Words: According to Ms. Sheena Kapoor, who leads marketing and communications at ICICI Lombard, “Anywhere Cashless” is a great feature for customers. It means you can get cashless treatment at any hospital you like, with just a 24-hour notice. The digital campaign with location tagging was a big hit and was twice as popular as expected.
How to Access “Anywhere Cashless”: You can use the “IL TakeCare” app or visit the official ICICI Lombard website to enjoy this feature. These platforms offer many insurance options and peace of mind during hospital stays.
Core Message: ICICI Lombard wants you to know that you can make truly cashless insurance claims from anywhere. This campaign shows their dedication to making things better for customers.
As the campaign ends, ICICI Lombard thanks everyone who helped make it a success. They promise to keep being an innovative and trustworthy insurance company.