Indian Television Impact Still Shapes Minds, Says Apara Mehta

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Prathon Ki Odhe Chunri: Beendani Actress Apara Mehta Says Television Still Connects Deeply with Audiences Worldwide

Television has always been more than just a source of entertainment; it has the power to influence thoughts, spark conversations, and bring real change. Veteran actress Apara Mehta, who has witnessed the journey of Indian television from close quarters, strongly believes in its impact and responsibility. Currently seen as Rajeshree in Sun Neo’s show Prathaon Ki Odhe Chunri: Beendani, the actress opens up about how television continues to be a powerful medium even today.

Sharing her thoughts, Apara Mehta says, “I have personally seen television evolve over the years, and I feel proud to have been a part of this journey. Any show that carries a meaningful and positive message always connects well with the audience. Television is not the same as it was in the earlier period, but it is definitely not going anywhere. The reach of TV is massive, and its audience is still very large and powerful. That is why television continues to be one of the strongest media to bring change and spread the right message.”

Her view finds support in several audience studies that show television remains the most trusted screen in many Indian homes, especially in small towns and villages. Unlike social media, television reaches families together. Children, parents, and grandparents often watch the same show, which helps ideas travel across age groups. This shared viewing makes social messages easier to understand and discuss at home. Many experts also point out that daily serials shape habits, language, and even opinions over time, which gives television a special responsibility.

Talking about the global reach of Indian television, she adds, “I travel across the world for my drama shows, and I have seen how closely Indians living abroad follow television. Many of them may not watch films regularly, but they are deeply connected to TV. This makes it even more important for us to show today’s reality, not outdated thinking. Like in my current Sun Neo show, Prathon Ki Odhe Chunri: Beendani, my character may believe that girls don’t need education. But through the lead actors and the story, the makers want to send a strong message that girls must be educated. Even today, there are many places where girls are still not encouraged to study, and it is very important to reach out to people with this message.”

This connection with overseas viewers is well known in the television industry. Indian serials are widely watched in countries like the United Kingdom, the United States, Canada, the Middle East, and parts of Africa. For many families living abroad, these shows help them stay close to their language, culture, and traditions. At the same time, they also notice the values being shown on screen. When a serial talks about girls’ education, women’s rights, or social equality, it often sparks real conversations within these families, even thousands of miles away from India.

The issue of girls’ education, which the show highlights, is still a challenge in many parts of the country. Reports from education bodies have shown that social pressure, early marriage, and lack of awareness continue to stop many girls from completing school. Television dramas that show strong female characters standing up for education help normalise change. When viewers see familiar situations and emotions on screen, the message feels real and relatable rather than forced.

Prathaon Ki Odhe Chunri: Beendani tells the story of Ghevar, a spirited village girl from Rajasthan, whose life changes when fate brings a newborn into her family, linking two very different worlds. As love, sacrifice, and hidden truths unfold, Ghevar’s journey becomes one of courage and determination to protect what she treasures most.

Stories set in rural India have always played an important role on television. They bring forward voices that are often unheard and show both the beauty and the struggles of village life. By mixing emotion with social truth, such shows help audiences understand why change is needed. In this sense, Apara Mehta’s belief in television is not just personal experience but a reflection of how the medium continues to shape society, quietly yet powerfully, every single day.