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According to the latest Broadcast Audience Research Council (BARC) data, the first week of the 15th season of the Indian Premier League (IPL 2022) saw a dramatic audience dip of 33%.
The TVR for the first eight matches of the IPL 2022 was 2.52, down from 3.75 the previous season. These figures cover the period from March 26, 2022, to April 1, 2022. This occurs only a few months before the next IPL Media tender is auctioned.
Only two matches surpassed 100 million viewers: Kolkata Knight Riders vs Chennai Super Kings (opening match) and Royal Challengers Bangalore vs Punjab Kings (Sunday MATCH). In the first week of last year, four matches surpassed the 100 million mark.
The total number of viewers has likewise decreased by 14% to 229.06 million. It was 267.7 million in 2021. During the IPL, Star Sports 1 and Star Sports 1 Hindi, which are typically at the top, have plummeted. In the BARC overall rankings, Star Sports 1 Hindi is ranked third, showing a drop in IPL viewership in the 2022 season.
The BCCI issued a media rights bidding for the 2023-2027 IPL seasons in the hopes of receiving an offer of close to Rs 50,000 crore rupees. For the first time in IPL history, the BCCI will hold an e-auction for new bidders, which will begin on June 12. Will the current BARC rating, which indicates a drop in viewing, have an impact on the bidding process for the Olympics? What is the procedure for obtaining media rights?
Some of the businesses vying for media rights to the IPL 2022 include Disney+Hotstar, TV18-Viacom (Sports-18), Amazon, Zee, META, and Sony.
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