Last updated on August 13th, 2025 at 11:05 am
Meet Jeep And Citroën At Stellantis Brand House, Ahmedabad
Newz Daddy Business Updates
Step Inside Stellantis Brand House Ahmedabad For A Premium Car Experience
Jeep® and Citroën now share the unique Stellantis Brand House model in the city, delivering a modern phygital retail journey
- Second Stellantis Brand House in Gujarat, following the Surat launch.
- Stellantis has been rolling out more of these Brand Houses across India. As of mid-2024, Citroën alone had already launched 25 such facilities, aiming for 200 touchpoints by the end of that year.
- This means the Ahmedabad outlet is part of a bigger plan to help Stellantis grow more visible and accessible to more customers.
- Full portfolio of both brands available, supported by advanced diagnostics and service infrastructure
- Stellantis sees multi-brand showrooms as smart moves in India. With limited models, putting Jeep and Citroën together gives customers more choice and helps dealers sell more.
- Visitors get to explore many vehicles in one place and get better service tools—all of which help build trust.
- Aligns with Stellantis’ vision to offer immersive, customer-first experiences across digital and physical touchpoints
- Stellantis India has been building what they call a “phygital” experience—mixing online tools like 3-D car configurators, finance calculators, and trade-in helpers with real dealership visits.
- It shows that Stellantis is serious about modern retail—bringing together digital ease and in-person help.
Stepping up on its promise towards enhancing customer accessibility and brand reach in India, Stellantis India has further expanded its presence in western India with the launch of its second Stellantis Brand House (SBH) in Gujarat, following the successful debut of the format in Surat. The Ahmedabad facility brings the globally acclaimed Jeep® and Citroën brands together under one roof, offering customers a seamless phygital retail experience.
-
Stellantis is also preparing for an exciting new electric car brand in India: Leapmotor. They’re reorganising their leaders to make sure their Jeep and Citroën sales network is ready, and that Leapmotor also gets strong support when it arrives.
-
It means this Ahmedabad showroom is being launched at a time when Stellantis is revving up its India plans with both current and future brands.
Strategically located on the Sarkhej–Gandhinagar Highway, the new showroom provides an immersive, future-forward brand environment. The Stellantis Brand House in Ahmedabad showcases the complete lineup of Jeep® SUVs — including the Grand Cherokee, Wrangler, Meridian, and Compass — alongside Citroën’s distinctive offerings such as the Basalt, e-C3, C3, C5 Aircross, and C3 Aircross. Customers can now explore, customise, and experience both brands in a single, unified space that ensures consistency in both sales and after-sales services.
In Gujarat, apart from Ahmedabad and Surat, Stellantis has been steadily building its network across India—including new showrooms and workshop growth in places like Madurai, Trichy, and Tirunelveli.
This kind of strategy shows that Stellantis is spreading out to many cities so people everywhere can easily find, test, and buy their cars.
Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said: “Ahmedabad’s automotive landscape is vibrant and growing, making it the perfect location for our next Stellantis Brand House. This dual-brand facility is designed to serve the evolving preferences of today’s customers, offering the convenience of two premium brands, a seamless phygital experience, and world-class service — all in one destination. It reflects our ongoing commitment to building a strong, unified retail footprint in India.”
Stellantis plans to invest more in India. Even though they currently hold under 1% of the market, they’re aiming to double their exports from the country and grow their retail outreach.
This shows Ahmedabad is not just another showroom—it’s part of a strategy to grow Stellantis’s reach in India and make India a more important part of its global plan.
Sankalp Joisar, Dealer Principal, Stellantis Brand House Ahmedabad (Magnus Motors), added: “We’re proud to be part of this transformative moment for automotive retail, representing both Jeep and Citroën. The dual brand offering strategy allows us to offer an elevated and differentiated experience to customers—whether they’re seeking rugged capability or refined comfort. Our team is committed to delivering the passion, professionalism, and personalised care that customers expect from global brands like these.”
Magnus Motors already runs Citroën sales in Ahmedabad. They offer models like the C3, e-C3, C5 Aircross, etc., and have service facilities near Sola on the same citroen-magnusmotors.com
That means they already know the area and customers, and now they’re building something even more modern together with Stellantis.
More than just a dealership, the Stellantis Brand House is a holistic automotive destination. It integrates cutting-edge infrastructure, interactive digital tools including a 3D configurator, advanced diagnostics, and a fully equipped service centre. The staff, trained by both Jeep® and Citroën, is focused on delivering exceptional product knowledge and support to customers at every stage of their journey.
Stellantis India’s phygital tools are already widely used: over 700,000 customers have tried the 3-D configurator, there are 88 phygital showrooms, and more than 700 sales staff have been trained on these tools.
The Ahmedabad showroom is backed by proven technology and trained staff, making it easier for customers to learn about cars and make choices they’ll feel good about.
Stellantis continues to expand its reach in India with a growing network of Jeep® and Citroën touchpoints across key cities. The Ahmedabad facility joins a growing list of multi-brand destinations that embody the group’s long-term strategy of combining scale with a customer-first approach, leveraging the power of its diverse portfolio.
Stellantis is also planning for new brands like Leapmotor—a pure-electric car company—to come to India. Their reorg shows they’re serious about adding this brand alongside Jeep and Citroën.
This means in the near future, customers could explore not just Jeep and Citroën, but also electric Leapmotor models in one place—or at least from the same brand family.