Oxylife Single-Use Skin Brightening Detan Pack Goes Pro
Oxylife Salon Professional Partners with Sonam Bajwa to Launch Single-Use Skin Brightening Detan Pack
Dabur India’s premium salon skincare brand, Oxylife Salon Professional, has announced the launch of its advanced Single-Use Skin Brightening Detan Pack. The launch is headlined by the flagship campaign, ‘Skinsurance with Oxylife’, featuring acclaimed actor Sonam Bajwa alongside leading beauty and lifestyle influencers. Designed to bridge the gap between professional salon treatments and at-home convenience, the new single-use format offers a high-performance, hygienic, and precise solution for instant tan removal and skin radiance.
The move comes at a time when the Indian skincare market is seeing a clear shift towards premium, salon-inspired products that can be used at home. Industry studies have shown that consumers are spending more time outdoors, leading to higher sun exposure and tanning concerns. This has pushed demand for quick and visible solutions, especially detan products that promise results without long salon visits. Single-use formats are also gaining trust as they reduce wastage, avoid contamination, and ensure the right amount is used every time.
The ‘Skinsurance with Oxylife’ campaign is rooted in the powerful belief that your skin deserves an insurance of its own, moving beyond quick fixes to offer a long-term promise of protection. As your skin faces the relentless impact of sun, stress, and environmental factors every day, Oxylife Salon Professional redefines skincare as “Skinsurance”—advanced, salon-grade care designed to safeguard natural radiance. In this campaign, Sonam Bajwa embodies this philosophy by seamlessly weaving the Single-Use Skin Brightening Detan Pack into her routine, demonstrating how effortless it is to invest in healthy, luminous, and confident skin for every season.
The idea of linking skincare with protection reflects a growing awareness among consumers about skin health rather than just beauty. Dermatologists often point out that repeated sun damage can affect skin tone and texture over time. Brands that speak about prevention and care, instead of instant beauty alone, are finding a stronger emotional connection with buyers, especially younger users who follow influencers and celebrities closely.
“The launch of Oxylife Salon Professional’s Single-Use Skin Brightening Detan Pack is a strategic step in accelerating the premiumisation of our salon skincare portfolio. With ‘Skinsurance with Oxylife’, we are building a distinctive, scalable brand platform that goes beyond product benefits to establish a long-term narrative around proactive skin protection. By combining a high-performance single-use format with strong digital storytelling led by Sonam Bajwa, we are strengthening Oxylife’s position as a modern, premium skincare brand with significant growth potential.” Abhishek Jugran, Director– Marketing, Dabur India Ltd. Said.
From a business view, Dabur has been steadily expanding its presence in the premium personal care space. Marketing experts note that celebrity-led digital campaigns help brands reach urban and semi-urban audiences faster, especially through social media reels and short videos. This approach allows brands to explain product use in a simple and visual way, which is key for at-home salon products.
Positioned as a complete one-step at-home radiance ritual, the Oxylife Salon Professional Single-Use Skin Brightening Detan Pack is available across General Trade and Modern Trade stores, as well as on e-commerce platforms. Crafted to deliver instant tan removal and long-lasting glow in a single application. Each ingredient plays a targeted role: Alpha Arbutin helps reduce suntan by controlling excess melanin to reveal a brighter, more even skin tone; Kojic Acid restores clarity and radiance lost due to sun exposure; Milk gently exfoliates, soothes, and hydrates tanned skin for a soft, refreshed glow; while Honey helps repair the skin barrier stressed by UV exposure.
These ingredients are already popular in professional skincare treatments. Dermatology-led brands widely use Alpha Arbutin and Kojic Acid for their brightening benefits, while milk and honey have a long history in home remedies for calming and nourishing the skin. By combining modern actives with familiar ingredients, the product aims to balance safety, comfort, and visible results.
Sonam Bajwa, face of the campaign, said: “I love how Oxylife Salon Professional makes radiant, tan-free skin feel so effortless. The Single-Use Skin Brightening Detan Pack is simple to use and delivers instant, visible results, even on days when I’m constantly on the move. For me, modern beauty is all about skincare that fits seamlessly into your lifestyle, easy, effective, and confidence-boosting. I’m proud to be associated with a brand that truly understands professional skincare and believes that your skin deserves the best care, every day.”
Celebrity endorsements continue to play a significant role in skincare choices, particularly among younger consumers who prioritise trust and relatability. Sonam Bajwa’s clean and confident image aligns with Oxylife’s salon-led positioning, helping the message reach both beauty professionals and regular users.
“Detan is one of the fastest-growing segments within professional skincare, driven by increased sun exposure and the demand for instant, visible results. With Oxylife Salon Professional’s Single-Use Skin Brightening Detan Pack, we are tapping into this growth through a precise, hygienic, and performance-led format. The single-use design ensures optimal dosing and consistent outcomes while delivering a salon-grade experience in a simplified, one-step ritual at home. This innovation strengthens Oxylife’s leadership in the premium de-tan category and positions the brand for sustained growth across channels.” Virat Khanna, Marketing Head – Skin Care, Dabur India Ltd. Said.
Overall, the launch reflects how professional skincare brands are adapting to modern lifestyles, offering trusted salon results in a simple, at-home format while building long-term brand value through meaningful storytelling.