Pulse Candy has introduced a space-themed mobile game that allows players to collect virtual candies using hand and body movements. The campaign, launched by the Dharampal Satyapal Group (DS Group), will run from 3 to 10 November as part of the brand’s annual National Candy Day celebrations.

The 60-second game uses a smartphone camera to track players’ movements and turn them into controls. Players must collect Pulse candies floating through space while avoiding decoy candies, asteroids and other obstacles. The game is available through a mobile browser and does not require a gaming controller, headset or other equipment.

The campaign is aimed at Gen Z, young adults and people who use their mobile phones for entertainment. Players can try to improve their scores and share their experiences on social media.

The latest campaign marks another change in the way Pulse celebrates National Candy Day. In earlier years, the brand asked people to use their voices and blowing actions to control games. This time, players must move their bodies to guide their journey through space.

Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, said, “Every National Candy Day, we are reminded of how much love people have for Pulse Candy, and we want to celebrate that Deewangi with them in a way they will remember. Innovation has always been at the heart of Pulse Candy Day, and each year we push the boundaries through cutting-edge technology, while keeping the experience simple enough for anyone to enjoy. In the past, our fans have screamed and blown for Pulse candy, and this year they will move for Pulse, chasing it across space with just their phones.”

The game relies on camera-based motion and gesture tracking. Players can use their hands and body movements to control what happens on the screen. The system responds in real time, allowing users to steer through the game without touching the phone screen.

The short playing time gives users a quick challenge. They can play again to try to collect more candies or avoid obstacles. The company has not announced any prizes or rewards for the 2026 game in its announcement.

Pulse Candy Day has become an annual marketing event for the brand. The DS Group has used the occasion to bring digital games and interactive activities to consumers.

In 2022, Pulse introduced an augmented reality campaign called Pulse Candy Hunt. The game used Snapchat and Instagram filters to place virtual candies in the surroundings viewed through a smartphone camera. Players had 20 seconds to find and collect the candies.

The following year, the brand continued its use of digital activities. In 2024, its #ScreamForPulse campaign allowed players to control an on-screen character using the volume of their voice. The character jumped to collect candies as players raised their voices.

In 2025, the brand introduced a surfing game called Candy Day The Pulse Way: Surfing Edition. Players used blowing actions to increase the speed of a virtual surfer collecting candies while avoiding obstacles.

The 2026 edition moves away from sound-based controls and uses body movements instead. The change also reflects the growing use of smartphone cameras in interactive games and digital activities.

Pulse Candy was launched in 2015 by the DS Group. The hard-boiled candy has a tangy centre, which helped it stand out in a market where many products offer familiar fruit flavours. The brand has since become one of the group’s well-known confectionery products.

DS Group, founded in 1929, operates in several businesses, including food and beverages, confectionery, mouth fresheners, hospitality, agriculture and luxury retail. Its brands include Catch, Pulse, Pass Pass, Rajnigandha, L’Opera, Le Marche and LuvIt.

The group has also invested in its headquarters’ environmental performance. Its headquarters has received Leadership in Energy and Environmental Design (LEED) Platinum certification under the US Green Building Council’s existing building operations and maintenance programme, version 4.0. It has also received LEED Zero Carbon certification from the US Green Building Council.

For Pulse, the annual candy celebration gives the company a chance to reach consumers through activities beyond traditional advertising. The 2026 game places the smartphone camera at the centre of the experience, asking users to move as they play.

The campaign will remain available until 10 November. Whether the body-motion game draws more users than the earlier sound-controlled versions will depend on how many people take part and return to play during the week.

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