Rajkot Welcomes A New Premium Home Store For Stylish Living
Newz Daddy Fashion and Lifestyle Updates
The retail chain Shoppers Stop has taken a major step in Gujarat by opening a new large-format premium home store under its sub-brand Home Stop in Rajkot. The store, located at RK Iconic near Ayodhya Chowk on the 150 Feet Ring Road, spans 6,000 sq ft and brings together a curated range of furniture, bedding, bath and kitchenware, décor accents and appliances, all designed to offer a refined home-shopping experience.
This move is significant for Shoppers Stop for several reasons. First, in its home furnishing segment, Home Stop forms a key strategic pillar for growth. According to industry reports, Home Stop has been part of Shoppers Stop’s efforts to diversify beyond apparel and beauty and strengthen its home décor footprint across India. The brand already has stores in several cities and continues to expand its presence. (Source:
For Rajkot customers, this means access to “premium large-format” home retailing in a city where such dedicated stores had not been common until now. The store offers a carefully chosen mix of well-known and trusted brands — including Spread, Wonderchef, Tramontina, Borosil, Corelle, Boutique Living, Spaces, Maspar, Nautica, Chumbak, Iris, Bergner, Vaya and Russell Hobbs, that span multiple home-needs categories from décor accents to kitchen appliances. This aligns with broader consumer trends in India, where shoppers are becoming more discerning and favouring quality, design and trusted brand names in the home segment.
To mark the launch, the store rolled out a couple of appealing introductory offers: free enrolment into the Shoppers Stop First Citizen Club’s silver-edge tier; and a complimentary gift worth ₹1,695 on purchases of ₹2,499. These kinds of launch-promotions are common in the retail industry to drive footfalls and create excitement around new outlets. They also tie into loyalty programmes, Shoppers Stop’s “First Citizen” membership is a key tool that helps the company engage customers across its store and online channels. Indeed, the company’s website shows that Home Stop is now a fully integrated part of its home lifestyle offering, with categories such as décor, bedding, kitchen & dining under the Home Stop label.
According to the company’s leadership, the Rajkot launch is driven by growing demand in the market. Mr Kavindra Mishra, Customer Care Associate MD & CEO of Shoppers Stop, commented that the city’s shoppers increasingly expect modern, high-quality home décor and lifestyle products. He said that Home Stop is “uniquely positioned to offer customers a blend of style, value and trusted brands.” He pointed out that the curated product range and the limited-period launch offers make this store an exciting new destination for local shoppers.
From a broader view, this opening reflects two retail trends. One, the rise of ‘home as a destination category’ consumers are investing more in their living spaces, driven by longer time at home, rise of work-from-home culture and desire for comfort. Two, expansion into Tier 2 / Tier 3 cities, Rajkot, though a large city in Gujarat, is often less saturated with premium home-furnishing stores compared to metro centres. By offering a new, premium large-format store in Rajkot, Shoppers Stop appears to be leveraging a growth geography. Historically, the parent company is listed as operating more than 100 stores across 45 cities in India.
For the everyday shopper in Rajkot, this new store means more choice and convenience. Rather than visiting multiple showrooms or shopping centres, customers can now browse furniture, décor, kitchen-appliances and premium home-brands under one roof. The store’s format also promises a premium experience, layout, brand mix and the curated assortment are designed to elevate the shopping occasion beyond basic retail. In effect, Home Stop Rajkot aims to combine functionality, design and lifestyle in one location.
In practical terms, this launch may also benefit local vendors and employment. Large-format stores typically drive footfall, which can lead to increased economic activity around the mall / retail location (RK Iconic). For the retailer, reaching more customers in Gujarat strengthens its regional presence and builds local brand loyalty.
In summary, the new Home Stop store in Rajkot is more than just another store opening. It signals the growing appetite among Indian consumers for premium home-lifestyle brands and the willingness of national retailers to invest in cities beyond the biggest metros. For shoppers in Rajkot, it brings access to modern home solutions from trusted brands. For Shoppers Stop, it expands its strategic growth segment and presence in Gujarat. With the introductory offers, curated offerings and premium format, the store is poised to become a key destination for home décor and furnishing in the region.
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