RCB Joins Hands with Spitze by Everyday for an Exciting IPL 2025 Partnership
Newz Daddy IPL Updates
Synopsis of the Article
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Spitze by Everyday becomes the Official Modular Kitchen Accessories Partner of Royal Challengers Bengaluru (RCB) for IPL 2025.
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The partnership aims to blend innovation, design, and brand strength.
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Maruti Interior Products Ltd., the parent company, is a leading kitchen accessories manufacturer based in Rajkot, Gujarat.
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Founded in 2000 by Paresh Purushottam Lunagaria, now led by the Lunagaria family.
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Started with MS wire-based products and expanded into stainless steel and customized solutions.
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Manufacturing facility spread over 10,000 yards in Rajkot, TUV Nord certified.
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Products exported to Asia, Europe, and North America; strong presence with 300+ dealers and 25+ distributors across India.
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Future expansion includes adding 1000 dealers pan-India, and entering bedroom and living segments.
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Over 800 SKUs are produced under the brands: Everyday and Spitze by Everyday.
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RCB’s COO Rajesh Menon expressed excitement about the partnership enhancing the fan experience.
In an exciting new partnership, Spitze by Everyday, a renowned name in modular kitchen accessories, has joined hands with the much-loved IPL team, Royal Challengers Bengaluru (RCB), for the upcoming IPL 2025 season. This collaboration marks an important step for both brands as they aim to bring innovation and quality to households while also connecting with cricket fans across the country.
Spitze by Everyday has officially become the Modular Kitchen Accessories Partner of RCB for this IPL season. This partnership is expected to enhance the visibility of the brand and strengthen its connection with cricket enthusiasts. Through this association, the brand aims to reach a wider audience and make a place in the hearts of RCB fans, while showcasing their range of world-class kitchen solutions.
Speaking about the partnership, Nirmal Paresh Lunagaria, Director of Sales & Marketing and CFO of Spitze by every day, shared his excitement. He said, “We are thrilled to partner with Royal Challengers Bengaluru for IPL 2025. This collaboration will allow us to connect with millions of fans and establish our brand as a household name.”
Spitze by Everyday is a proud brand of Maruti Interior Products Limited, one of India’s leading names in manufacturing modular kitchen accessories and storage solutions. Established in 2000 in Rajkot, Gujarat, by Paresh Purushottam Lunagaria, the company has grown tremendously over the years. With over 35 years of experience, Mr. Lunagaria has been the driving force behind the company’s success and continues to lead as the Managing Director.
Initially, the company started with manufacturing MS wire-based products. However, as the market evolved and demand grew, Maruti Interior shifted its focus towards stainless steel products. The shift not only helped in improving the product range but also raised the bar of quality and innovation.
Today, Maruti Interior Products Limited boasts of over 800 different SKUs under two key brands – ‘Everyday Kitchen Storage Accessories’ and ‘Spitze by Everyday’. Their products include everything from simple wire baskets to customized storage solutions designed to make modern kitchens smarter and more efficient.
The company’s vision of expansion continues to drive their growth. As shared by Nirbhay Paresh Lunagaria, Director – Import/Export, “We started small but always had big dreams. Today, apart from serving the Indian market, we export our products to countries across Asia, Europe, and North America. We also manufacture for multinational companies, providing end-to-end solutions from design to final product.”
The production facility of Maruti Interior is spread over 10,000 square yards in Rajkot. Out of this, 5500 yards are dedicated to manufacturing, 3500 yards for packed stock, and 1000 yards for showroom and administration. The plant is also certified by TUV Nord, ensuring top-notch quality standards.
Presently, the company has a strong network of over 300 dealers and 25 distributors in India. However, they have ambitious plans to add 1000 dealers pan-India in the next five years. Furthermore, they plan to diversify their product range by entering the bedroom and living room segments, making them a one-stop solution for the entire home.
Rajesh Menon, Chief Operating Officer of RCB, expressed his happiness about the association, stating, “We are delighted to have Spitze by every day as our Modular Kitchen Accessories Partner. This partnership will not only bring value to our fans but also promote quality kitchen solutions.”
As the IPL season kicks off, this exciting partnership is expected to open new doors for both brands. Spitze by Everyday is all set to win hearts – not just in the kitchen, but also on the cricket field alongside RCB.
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