Réal Launches a Fresh Wave of Wellness with Sidharth Malhotra
Newzdaddy Business Updates
Synopsis of the Article
- Brand Campaign: Réal launches its new health-focused campaign “Keep It Real with Real Activ Coconut Water.”
- Brand Owner: Réal is a product of Dabur India Ltd, known for Ayurveda and health products.
- Campaign Face: Bollywood actor Sidharth Malhotra leads the campaign.
- Message: Encourages switching from sugar-laden cold drinks to Real Activ Coconut Water, which has no added sugar.
- Platform Rollout: The Campaign will run across TV, digital platforms, and other media.
- Purpose: Promote healthy hydration choices in a market dominated by sugary soft drinks.
- Sidharth’s Role: Chosen for his fitness-focused, authentic lifestyle.
- Executive Speak:
- Mayank Kumar (VP Marketing, Dabur): Wants to bridge the gap in the health beverage space.
- Monisha Prasher (G.M. Marketing – Foods, Dabur): Highlights Real Activ Coconut Water’s natural taste and goodness
India’s most loved fruit juice brand, Réal, is here with a refreshing message — it’s time to make a healthy switch. In its latest campaign, “Keep It Real with Real Activ Coconut Water,” the brand is encouraging people to leave behind sugar-filled soft drinks and choose a natural, no-sugar alternative that keeps you hydrated and feeling good.
The face of this campaign is none other than Sidharth Malhotra, the popular Bollywood actor known not only for his acting skills but also for his dedication to health and fitness. He believes in keeping things real — whether it’s his fitness routine, the food he eats, or his public image. That makes him the perfect fit for Réal’s campaign.
“In my fitness journey, I’ve learned that small, daily choices matter most. I try to keep it real in everything I do — from what I eat to how I live. That’s why this campaign felt right to me. Real Activ Coconut Water is clean, simple, and fits right into my lifestyle,” said Sidharth.
The idea behind the campaign is simple: we all know soft drinks are loaded with sugar — about five cubes per glass, to be exact. Yet many of us still reach for them, especially when we’re thirsty and looking for something refreshing. Réal Activ Coconut Water offers a better solution. With no added sugar, it delivers hydration that’s tasty, natural, and much healthier.
Mayank Kumar, Vice President of Marketing at Dabur India Ltd, the company that owns Réal, explained the thought behind the campaign. “People are more health-conscious now, but the beverage space often gets ignored. While we pay attention to what we eat, we sometimes forget that drinks matter too. Réal Activ Coconut Water fills this gap by offering a healthy and delicious choice for hydration.”
Dabur India Ltd is known for its focus on natural health, Ayurveda, and wellness. With this new campaign, they’re reinforcing their position as a brand that genuinely cares about consumer well-being.
Monisha Prasher, General Manager of Marketing – Foods at Dabur, added, “Réal Activ Coconut Water keeps the natural taste and nutrients of tender coconut. There’s no added sugar, and the drink offers a refreshing, enjoyable way to stay hydrated without worrying about your health.”
The campaign will run across TV, digital media, and social platforms, spreading the message that “real change starts with real choices.” Whether you’re at home, at the gym, or on the move, making the switch to a healthier drink is just one small but meaningful step towards a better lifestyle.
By choosing a healthier, natural drink, this campaign hopes to make people think twice before grabbing that sugary soda. And with a role model like Sidharth Malhotra showing the way, the message is clear — it’s cool to care about your health, and you can keep it real while doing it.
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