New Delhi, August 28, 2022: SATO, an award-winning social business, part of Lixil, unveiled a new brand identity globally with an updated tagline – ‘A Better Life. Every Day.’– and a refreshed look that reflects its customer-centric approach to business and impactfully communicates the brand’s purpose.
At its core, SATO is a transformational brand that empowers millions through innovative and award-winning sanitation and hygiene solutions. The brand strives to put these solutions in the hands of more people around the world and, as it expands into new markets, forge new partnerships, and reach more consumers. The new brand tagline is – Is a Better Life. Every Day – encapsulates these attributes and helps establish a stronger emotional connection with its customers and stakeholders. The brand has also launched a brand film on YouTube – ‘A Better Life. Every Day.’. LINK: A BETTER LIFE. EVERY DAY. – YouTube
Speaking about unveiling the new brand identity, Ms. Janaina Campoy, Leader, Global Marketing and Communications, SATO said, ‘We are thrilled to unveil our refreshed brand. As a business, SATO focuses on transforming lives by developing affordable sanitation and hygiene solutions that empower people everywhere to live a better life, every day. Our refreshed brand distills our core values and is distinctive, consistent, and easily recognizable and we will use it as a foundation for marketing, branding, and communications to create resonance with our customers.’
Together with the refreshed identity, SATO has developed the brand personality that runs through its new graphics and colours, which are – human, youthful, vibrant, empowering, aspirational, optimistic, and caring. The refreshed brand identity distinctively differentiates SATO from other players in the market and makes the brand easily recognizable and unique, and ensures that its purpose is communicated with impact.
The new website offers many more features including enhanced product detail pages, installation videos, downloadable brochures, and pages that explain in detail key events in main markets like India and Bangladesh. Visit https://www.sato.lixil.com/ to find out more.
SATO supports LIXIL’s objective to improve the lives of 100 million people around the world by 2025 by developing innovative and affordable sanitation and hygiene solutions.
About SATO
We are SATO, an award-winning social business that has positively impacted the lives of more than 35 million people across 44 countries. Our purpose is simple: to empower people everywhere to live a better life, every day, and to enjoy a brighter future through innovative sanitation and hygiene solutions. We do this by designing affordable, sustainable, and accessible products based on the specific wants and needs of our customers. We are proud of our impact and continue to work hard to achieve our goal of improving sanitation and hygiene for 100 million consumers by 2025.
About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high-quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry-leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.
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