India, May 17, 2022: Spawake, the strategic brand of KOSÉ Corporation which is one of the largest beauty and cosmetic companies in Japan, today appointed the iconic Indian actress Ms. Mouni Roy as its new brand ambassador, to refresh its brand identity in India. Centered on Spawake’s new tagline – ‘Awaken your sea spa beauty’, the revamped identity focuses on skin Brightening Solutions through the launch of five new products.
Commenting on this occasion, Mr. Takuya Inami, Director & CEO, KOSÉ Corporation India Pvt. Ltd. said, “Spawake has always been at the forefront of addressing the skincare needs of the modern Indian women. With our extensive R&D, we are able to successfully infuse our Japanese expertise with the all-natural sea ingredients to launch products that help radiate the beauty of Indian women. We are very excited to announce the launch of our new Brightening Solution range with five new products. With Ms. Mouni Roy as our new brand ambassador, we are confident of deepening Spawake’s connect with modern Indian women. Her impeccable, naturally vibrant persona resonates with the nature-based Spawake product range.”
Elated with this association, Ms. Mouni Roy said, “I have always loved Japan and its culture. And now, I’m really excited to be associated with Spawake from the house of KOSÉ which is one of the leading Cosmetics companies in Japan. Most important for me is to associate myself with a brand that walks the talk. I prefer all things natural and Spawake offers exactly that with its sea-based natural ingredients in all its products. So, exciting times ahead for me and for you! Beautiful secrets from Japan have now come all the way home to us. I’m looking forward to a long and beautiful association with the Spawake family.”
The new Brightening Solutions range of Spawake will express the Brand’s renewed promise through its extensive 360-degree Brand Campaign 2022: Beautiful Secrets from Japan. The campaign showcases the ties between India and Japan, celebrating the 70th anniversary of India–Japan relations. Far beyond both the social and economic bonds that the two countries share, both have a great cultural impact on each other and this is the source of the people’s sense of closeness to each other. Grounded in this sense of closeness, the campaign exhibits Spawake’s understanding of the skincare requirements of Indian consumers.
About Brighten Solution range:
‘Spawake Brightening Solution Triple care serum’, a blend of Advanced Brightening illuminator, which is made up of Vitamin C, Vitamin B3, and Vitamin E. Its lightweight texture glides on smoothly and absorbs deep into your skin to prevent the appearance of dark spots and dullness. It Contains Algae Extract which moisturizes skin, protecting it against the damaging effects of UV radiation. It leaves your skin feeling brighter and more radiant, revealing an even skin tone and an illuminated glow.
- ‘Spawake Brightening Solution Milky Smooth Day Moisturiser’, A milky-textured, day moisturizer that defends skin against environmental stressors during the day with Day Defense Shield which is formed by SEA MINERALS and selected seaweed-derived ingredients. It is non-sticky and quickly absorbs texture that feels lightweight on the skin. SPF 25/PA++, protects your skin against UV rays and helps prevent dark spots and dullness. Your skin appears more vibrant and radiant throughout the day.
- ‘Spawake Brightening Solution Revitalising Night,’ An overnight cream formulated with a blend of Vitamin C & B3 along with Coral Grass Extract that instantly melts into your skin to provide 8 hours of continuous moisture that keeps your skin plumped and radiant and improves the skin damage of the day during the night time. With an instant burst of fresh moisture, it softens and recovers dry, damaged skin while preventing the appearance of dark spots and dullness. You wake up to find smoother, softer skin with renewed brightness and even skin tone.
- ‘Spawake Brightening Solution Hydro Glow Face Wash’, a brightening facial cleanser enriched with sea minerals, vitamin C and Vitamin B3 that quickly transforms into a rich lather and cleanses skin for a radiant look. It lifts away sweat, excess sebum, and air pollutant and leaves your skin feeling perfectly clean, moist, and looking luminous.
- ‘Spawake Brightening Solution Instant Radiant Mask’, A brightening sheet mask formulated with Brightening actives to revitalise the radiance of your skin after just one use. A soft-textured sheet fits tightly to the contours of your face and intensively infuses skin with moisturizing and brightening ingredients which helps to prevent the appearance of dark spots and dullness giving you a brighter and more luminous complexion.
ABOUT SPAWAKE
Spawake is the ‘Made-in-India, Made-for-India’ “natural (based) skincare” brand of KOSÉ Corporation India, which is a 100% subsidiary of KOSÉ Corporation Japan one of the leading cosmetics companies in Japan having its presence globally. Originated in Japan, a country surrounded by the sea, Spawake longs to share this essence of the sea through its refreshing skincare products which are dermatologically tested for all skin types. Enriched with the goodness of the sea, and molded by Japanese expertise, Spawake gives an after-spa-like healthy skin to make the inner beauty glow.
For Further Information, please contact:
Aeshna Makkar / Kulsum Bano
PR GENES
aeshna.makkar@prgenes.com
kulsum.bano@prgenes.com
9911638353 / 9717266811