Suniel Shetty & KL Rahul Team Up to Launch Exelmoto Ebikes
Newz Daddy Business Updates
To expand electric commuting throughout India’s urban and semi-urban heartlands, a unique founder-investor coalition combines startup ideas with celebrity endorsements. Exelmoto will begin accepting pre-orders on June 28. The first 999 units will require a token booking charge of Rs 499.
India’s electric vehicle revolution is now aspirational—and far cleaner, faster, and cooler. The strategic all-star founding team of Exelmoto, which was founded by designer and Automotive Entrepreneur Akshai Varde, includes actor, entrepreneur, and mentor Suniel Shetty, cricket sensation KL Rahul, and youth icon Ahan Shetty. Together, they bring a unique blend of credibility, coolness, and cross-generational influence.
For a limited number of 999 e-bikes, Exelmoto today announced that its pre-order window will open on June 28. Each bike can be reserved on the company’s website for a nominal fee of Rs 499.
Ebikes, which are classified as electric cycles with pedal assist systems that enable riders to remain active while drastically lowering their carbon footprint, are not conventional electric scooters. They provide one of the lowest prices per kilometre in the electric mobility market.
Their innovative design, which combines the quickness and convenience of a bicycle with the styling of a motorbike, is what makes them stand out. In addition to being highly practical, Exelmoto’s e-bikes are certified head-turners designed for riders who desire performance, style, and sustainability all in one potent ride. They are proudly made in India with top components and offer unrivalled fit and finish.
CELEBRITY-LED TRUST & COOL FACTOR: “Ride the Future” is Exelmoto’s catchphrase, encapsulating the company’s mission to transform riding in India.
The relationship between Suniel Shetty and Akshai dates back to when Akshai created a bespoke motorcycle for Ahan’s first movie, Tadap, and later redesigned some of Suniel’s motorcycles, which he still rides today. Suniel had the opportunity to observe firsthand Akshai’s painstaking workmanship, avant-garde design philosophy, and persistent dedication to perfection over the years. Suniel and his family decided to invest in Exelmoto because of their strong personal faith in Akshai, their comprehension of his extraordinary abilities, his two decades of industry expertise, and his unwavering vision for sustainable transportation.
Entrepreneur and mentor Suniel Shetty spoke on Exelmoto, saying, “Over the years, I’ve seen Akshai work his magic with metal and design. I knew we had to join him when he expressed his vision for India’s clean, fashionable mobility. It feels appropriate that the project I’m working on with my sons, Ahan and KL Rahul, for the first time is centred around a cleaner future. Exelmoto is about transforming India’s future, not simply about transportation. We think that everyone should be able to easily, stylishly, and truly take care of their environment. We are truly honoured to be a part of this, which is proudly created in India and developed for India.”
“I believe in performance on the field and the road,” continued KL Rahul, who is renowned for his emphasis on discipline and performance. Additionally, I support goods that combine functionality and meaning. Exelmoto meets every requirement. With Exelmoto, we’re providing India with a dependable, fashionable, and reasonably priced vehicle designed for our type of activity. Smart, clean, and future-ready modes of transportation are what many Indians are seeking, and this effort fits the bill.
Speaking to younger customers, Ahan Shetty stated, “This is for my generation—bold, intelligent, and environmentally sensitive. Being a member of a company that not only follows but also creates trends in both appearance and values makes us proud. I ride Exelmoto because it embodies our values of innovation, fearlessness, and forward-thinkingness.
Exelmoto’s founder and CEO, Akshai Varde, highlighted the company’s mission: “We created Exelmoto to serve as a link between accessibility and aspiration. It’s more than simply an EV. There is a movement. Our objective is to make eco-friendly transportation aspirational, reasonably priced, and distinctively Indian. Having designed and built high-end motorcycles for more than 20 years, I wanted to make an e-bike that had the freedom of riding a bike, the excitement of riding a motorcycle, and the convenience of a mobile device. The result is a precisely constructed, patented device that is as stunning to look at as it is strong to ride. “Exelmoto is the way of the future—engineered for India, supported by Indian icons Suniel, KL Rahul, and Ahan, and constructed to serve both cities and small towns.”
EXELMOTO IS A CATEGORY BREAKER FOR WHAT REASONS?
The E1X Sky and E2R Rosso are two unisex Ebikes from Exelmoto’s debut that combine the simplicity of use and accessibility of a cycle with the build quality of a bike, thanks to their proprietary motorcycle-inspired frames.
These e-bikes, in contrast to regular e-scooters, have pedal assist, which helps riders keep in shape while cutting down on their carbon impact. Among the electric two-wheelers in their class, they have the lowest price per kilometre. Important points to note are:
• Street appeal and a quality finish on rugged fat tires • Detachable, easily charged lithium battery (suitable for use at home or in the workplace) • Range of 40–60 km per charge
• Designed for professionals, families, delivery riders, and students; • Lightweight frame adapted to Indian traffic conditions; • No registration or license needed; • Introductory pricing around ₹42,000 (post-pre-order phase)
“Ready Before the World Catches On”— Launch of the Campaign:
A magnificent campaign that embodies the idea, “Ready Before the World Catches On,” launched the pre-booking.
The ad draws attention to India’s growing demand for smart, fashionable, and clean transportation.
The campaign’s underlying theme, “Catch Up. Or Better… Pre-Book,” rooted in authenticity and driven by aspiration, demonstrates that Exelmoto isn’t waiting for the world to change. With India’s most notable icons at the forefront, it is already riding into the future. It appeals to the need for sustainability, speed, and status while being approachable and intergenerational.
EXPANSION & ROADMAP: Exelmoto will launch a strong, nationwide dealer distribution and servicing network in addition to the pre-order campaign. This network is intended to boost rider confidence over the long run, not simply reach. The brand’s dedication to creating an EV environment that is ready for the future and where accountability and accessibility coexist is reflected in this approach. Exelmoto aims to redefine ownership expectations in the electric mobility market and establish new standards for trust and service in the e-bike category by combining smooth delivery with reliable after-sales support.
POST-ORDER ROADMAP: Exelmoto will launch a nationwide dealer distribution and servicing network after the pre-order campaign. This network is intended to boost rider confidence for the long term, not merely reach. Mumbai, Delhi, Ahmedabad, Pune, Bengaluru, Jaipur, Kochi, Chennai, Nagpur, Lucknow, Chandigarh, Indore, Hyderabad, and other Tier 1 and Tier 2 cities are among those where the business plans to expand pre-order access, fulfilment, and local activations. A combination of digital-first ads, influencer-led narrative, on-ground test ride experiences, and city-wise community fan involvement will be used by Exelmoto to promote this rollout.
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