Newzdaddy Business Updates
FROM THE HEART OF SWITZERLAND TO INDIA, Iconic Swiss brand Victorinox International has opened its doors with another shop-in-shop at Victorinox, Shop No. A 8/9, Upper Level, Opposite BSNL Telephone Exchange, Chimanlal Girdharlal Road, Ellisbridge, C.G. Road, Ahmedabad 380009.
The entire Victorinox Travel Gear Range can be experienced at the new shop located in the heart of Ahmedabad. With this step Victorinox is expanding its footprint in India following the successful opening of its flagship store in Mumbai’s Palladium Shopping Mall, back in May 2022.
C.G. Road is one of the most premium locations in Ahmedabad. The new store stocks a range of travel gear from Victorinox and its sister brand Wenger, which offers quality travel gear at a lower price point.
The Victorinox shop-in-shop welcomes guests with its inviting entrance where the broad range of Victorinox Travel Gear is immaculately presented. Never compromising on quality, the brand aims to deliver its innovative, functional, and beautifully designed products to those who prefer to shop in a considered manner, looking for the best quality products on offer.
“With the Victorinox Shop-in-shop concept we are bringing an extremely popular, premium brand into the heart of Ahmedabad,” says Mr. Colonel Chandhoke, Managing Director of Victorinox India. “We are excited and look forward to offering our customers a unique Swiss experience from Victorinox at this prime location. We currently have 14 stores that house Victorinox shop-in-shops presently with 3 or more product categories, and 5 stores with a single product category, such as this one. We plan to further strengthen our India presence with 10 more stores in the multi-product and 5 more in the single-product category by the end of the year.”
INDIAN CONSUMERS APPRECIATE VICTORINOX’S BRAND VALUES, Victorinox’s rapid expansion in India showcases how the brand has been well-received for the importance it gives to quality, innovation, functionality, and design. These brand values have quickly attracted consumers in India across the Victorinox product ranges, which shows the appetite of the Indian market for premium goods. Victorinox plans to continue an expansion plan in the market with 15 more shop-in-shops due to open before the end of December 2023 to help mark its strong brand presence across Swiss Army Knives, cutlery, travel gear and watches.
The Victorinox shop-in-shops are located in malls and high streets across India as well as at leading airports, with the shopping mall stores carrying the full product offering and airport stores focusing on travel gear, watches, and fragrances. Victorinox products are designed as trusted companions that make not only international travel easy, but also daily life adventures.
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ABOUT VICTORINOX:
Victorinox AG is a worldwide operating family business, which today is run in the fourth generation. The headquarter of the company is located in Ibach, canton Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener I set up his cutlery business back in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife». Meanwhile, the company produces not only the world-famous pocket knives, but also high-quality household and professional knives, watches, travel gear and fragrances. In 2005, the company took over Wenger SA in Delémont. The Wenger pocket knives were integrated into the Victorinox range in 2013, so that the Wenger product portfolio today consists of watches and travel gear. Products are available online, in own stores as well as via a widespread network of subsidiaries and distributors in more than 120 countries. In 2022, the company with its more than 2200 employees generated sales of CHF 426 million.
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