National, May 2022: It’s that time of the year when we are all divided over jersey colours, but united over a Bucket of KFC chicken. And who would’ve thought all that loud cheering & screaming (even over the last piece of KFC Chicken) could win you more of your KFC favorites? Now exercise those vocal cords and give it your best shout, with the first-ever voice-activated mega offer on the KFC App – Howzzat! Download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as you can; because the louder you cheer, the bigger the offer. Now it doesn’t get bigger than this, but you could get louder for sure!
Talking about the App-absolutely new feature, Moksh Chopra, CMO, KFC India said, “We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, a few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice-enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount. This unprecedented tech disruption is yet another step in strengthening our new App. So, cheer on your favorite teams and ‘Howzzat’ your way to amazing offers on the all-new KFC app.”
Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app up to 29th May. Score some extra discounts as you build your order, much like the extras adding up to your team’s score. Throughout the cricket season, consumers can win cash-off discounts of up to 40%.
So, what are you waiting for? Download the all-new KFC app from the Play store/App store and set yourself some ‘loud’ goals. Challenge your friends to a shout-off or strive to beat your own score every time you open the KFC App. Now Howzzat for getting more discount for your cheer?
About KFC
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger-lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.
