On May 17, 2022, Pizza Hut, India’s most loved and trusted pizza brand, launched its lighter, crispier, and tastier San Francisco Style Pizza in India. A pizza lover’s delight, the San Francisco Style Pizza can be enjoyed with all existing topping combinations – veg & non-veg available in the Pizza Hut menu with Chef’s Special Sauce and Extra Virgin Olive Oil drizzle. San Francisco Style pizzas are being offered at just Rs. 129 for one and with Pizza Hut’s newly introduced 1Plus1 offer, consumers can also enjoy 2 personal pizzas at just Rs. 249. With a subtle sourdough flavor, each San Francisco Style Pizza is hand-stretched giving it a light, crispy texture with a unique and amazing mouthfeel unlike any other. Consumer demand for handcrafted pizzas with distinctive crusts is on the rise which makes the San Francisco Style Pizza a perfect offering for our always experimenting audience. Customers across India can order through Pizza Hut’s all-new mobile app or website for delivery and takeaway or walk into the nearest Pizza Hut restaurant for a great dine-in experience.
Speaking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said “At Pizza Hut we always give our customers what they love! So, while we are known for our signature pan pizzas, we are thrilled to introduce a new sensation – the San Francisco Style Pizza. These pizzas come with a lighter, crispier crust and a chef’s special sauce to tingle your taste buds. We are sure our always experimenting audiences would enjoy this new global pizza experience”
As part of the San Francisco Style pizza campaign, Pizza Hut has released two new fun digital films featuring the brand’s magnetic ambassador Anuradha Menon and has roped in top influencers across genres like lifestyle, food, and entertainment to create engaging content for its millennial-minded audience.
Pizza Hut will be rolling out an extensive marketing campaign themed on its bold new brand platform called ‘Dil Khol Ke Delivering’ to promote the San Francisco Style pizza range and let people know that Pizza Hut doesn’t just deliver, it delivers ‘DilKholke’. And what do they deliver? Not just the best tasting pizzas in India, but also great value for money, warm and friendly customer service, an easy, hassle-free ordering experience, and the promise of ensuring ‘Trust in Every Bite’. And all this would be delivered in every channel through you access the brand through – Dine-in, Takeaway, or Delivery.
The brand follows all regulatory protocols and guidelines issued by the government, WHO, and FSSAI for maximum food hygiene and the safety of customers. Baked at 240 degrees which eliminates all viruses the pizzas are packed in disinfected, tamper-proof boxes. Fresh, sanitized vegetables and FSSAI-licensed ingredients are used in all food preparations to ensure great quality and taste.
