SOCIAL Big Drop serves breakfast, ramen, chaats and midnight burgers with flair.
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In honour of its eleventh anniversary, the brand has added creative formats and robust flavours to its menu, which are influenced by outdoor cooking and served with a social edge.
SOCIAL, India’s most popular local café-bar, presents its most daring culinary chapter yet. It features a dynamic all-day menu that offers creative flavours, introduces novel formats, and highlights visually striking dishes in addition to its beloved staples. Inspired by the communities, appetites, and culinary changes influencing how Indians eat today, SOCIAL is adding more to the table with this launch, which has been dubbed The Big Drop.
Breakfast, Snacks & Chaat, BOSS Burgers, Munchies, Substantials, Desserts, Beverages, and more are all included in the latest drop. With the addition of categories like Dunkables, Thalis, Breakfast Sandwiches, and Ramen, it adds new life to the table. From breakfast and tea breaks to dinners, dates, and late-night viewings, the drop remains true to SOCIAL’s core value of providing filling, inventive meals with a distinctive touch. Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore are among the ten cities where the new menu is currently available at more than fifty-five locations.
SOCIAL continues to uphold its core values as it marks 11 years of influencing India’s café-bar culture: to create hyperlocal places that are familiar, where the food is served in the local tongue, the atmosphere is familiar, and the experience changes with its community. A daring next step in that quest is the Big Drop. The additions combine modern and inventive offerings with comfort, curiosity, and cultural storytelling, all served with the distinctive SOCIAL twist that distinguishes the neighbourhood café. The additions draw inspiration from India’s social spaces, the bustle of chaat stalls, the nostalgia of college canteens, the edge of late-night thelas, and the flair of today’s Instagram cravings.
The founder and managing director of Impresario Entertainment & Hospitality Pvt. Ltd., Riyaaz Amlani, shared his comments on the most recent food drop. “When we started SOCIAL, the goal wasn’t just to serve food and drinks; it was to build spaces where people feel a sense of belongingness,” he stated. Everything we have done has been influenced by that notion. India’s eating habits have changed over time, becoming more rapid, fluid, and expressive. With this drop, we’re not just following that trend—we’re spearheading it with food that’s flavourful, playful, and grounded in modern eating habits. From a lone chai to a shared matcha, a Toast-E-Galawati to an avocado toast, a Nihari Prashant to a Kimchi Momo Ramen, and a Tokyo Pinja Meringue Sandwich when the mood strikes, these plates are not merely trendy; they are thoughtful, filling, and made to fit any occasion. Above all, they preserve the one thing that has been constant for us: the sense of belonging.
Impresario Entertainment & Hospitality Pvt. Ltd. Group Executive Chef Chef Shamsul Wahid discussed the new drop, saying, “The Big Drop gave us a chance to play with flavours that feel familiar but show up in completely new ways.” Every meal, from the most basic egg sandwiches prepared correctly to ramen influenced by regional Indian gravies, has been designed to prioritise comfort with a twist that makes it distinctly SOCIAL. In order to provide food that feels both rooted and fresh, we have drawn inspiration from street-side nibbles, train station breakfasts, home kitchens, and international models. It’s familiar cuisine that has been updated to fit the mood, appetite, and tempo of the modern world.
THINGS NEW IN THE MASS DROP:
The Big Drop offers a novel combination of menu items with strong tastes, comforting familiarities, and amusing twists. There is something for everyone, whether it’s business lunches, post-work get-togethers, college adda sessions, mall pit breaks, family dinners, friend reunions, or lone munchies in between meetings.
Snacks for breakfast (New Category)
This new area, which makes its debut on the SOCIAL menu, satisfies India’s increasing need for filling, portable breakfast options. This category is ideal for both slow brunchers and grab-and-go diners because it offers classic gammon and cheese and tenderloin fried egg with sauerkraut, as well as soothing combos like the Cheese Scramble and Avo and international inspirations like the Tokyo Pinja Meringue Sandwich.
Breakfast is a social staple that has become more daring. The morning menu has been refreshed with new classics like Bhai Benedict and Behen Florentine, as well as new favourites like the spiced delicacy of Anda Kheema Ghotala and the buttery Avocado Toast. There is something for every morning mood, from chai leisurely sips to hangover remedies.
BREAKFAST TRAYS
This section, which caters to the decadent, offers carefully chosen plates that combine elements of many different cuisines. Ranveer’s English Breakfast and the recently launched Divya’s Chic Breakfast Tray provide a well-balanced, flavourful start that is both fashionable and fulfilling.
RAMEN (New Type)
A recent addition to the SOCIAL menu is the Ramen area, where robust, slurp-worthy bowls like Kimchi Momo Ramen, Stirfry Ramen, and Peanut Butter & Smoke Chilli Ramen combine umami with desi. Reimagining traditional Indian gravies through a ramen lens, highlights like the Kerala Prawn Stew Ramen and Nihari Mutton Ramen are warm, rich, and unabashedly soulful.
SNACKS AND CHAT
This segment, which enhances local legends with the flair of social media, is a love letter to India’s Galli culture. The Golgappa, Dimaag Ka Dahi Bhalla, OG Bambai Sandwich, Toast-E-Galawati, Nihari Prashant, and other recent additions pack a punch and are suitable for sharing or eating on their own.
The new category, DUNKABLES
A fresh homage to India’s age-old tea tradition has been unveiled by SOCIAL. For a casual get-together over cutting tea or a 4 PM workplace escape, the Dunkables area offers traditional chai pairings such as Bun Maska, Khari, and Assorted Biscuits.
MOMOS
An iconic street dish with a social spin. This category, which now features daring Desi fillings, honours the widespread love of dumplings in India with new entries including Pop Corn Chicken Momos and Soupy Shrimp Momos.
MUNCHIES
SOCIAL’s tribute to the art of snacking is the Munchies section, which features flavourful, robust little dishes that are perfect for sharing, nibbling, and returning for more. This lineup is designed to spark conversations and keep the table lively with quirky newbies, including A PhD in Papad, Gochujong Glazed Mushrooms, K-Krispy Lotus Stems, Makhana Chakana, Prawn on a Podi-Yum, Pork Belly Pops, Bang Bang Chicken, and OMO Korean Fried Chicken.
SALADS AND SOUP
Layered, light, and bursting with surprises. The zippy Pacific Poke Bowl and the robust and brothy Tomato Soup with Tempura Boondi and Cheese Toast are new additions that demonstrate that salads at SOCIAL are anything but dull.
With fresh flavour explosions, BOSS BURGERS Social’s decadent burger section is back. The daring and burger-obsessed will love this category, which includes the all-crunchy Samosalicious Smash Burger, the spicy-sweet Paneer Bomba Burger, and Shams’ Signature Burger, which is topped with seasoned beef chunks and a sunny-side-up egg.
TIFFINS AND THALIS
This section offers the ideal all-in-one supper for people who want variety on a single dish. The recently released Veg Tiffin and Non-Veg Tiffin combine everyday indulgence, warmth, and nostalgia into a traditional SOCIAL-style dabba.
Substances
An homage to the full-plate diners of India. This section provides filling meals for every type of hunger, whether it’s meat-laden depth or vegetarian richness, with hearty mains including Parkstreet Chicken, Pepper Chicken With Black Rice Congee, and Pulled Mutton Nihari.
DESSERT SOCIAL ends strong with desserts that prioritise comfort and delight. Sweet ends that are both twisted and sensitive may be found in new dishes like the Banoffee Pie, Dessert Nachos, and Basque Cheesecake.
Drinks
With options ranging from the luxurious Defunct and Affogato to the Classic Iced Matcha and Coconut Water Matcha Latte, the cold beverage lineup provides delightful, revitalising sips for any mood. Warmer options include the creamy White Chocolate Matcha Vanilla Latte, Gammosa, and BomBom, which are creative new additions that offer comfort with a SOCIAL twist.
A MENU AND MORE.
The Big Drop represents a turning point in SOCIAL’s history and isn’t just about what’s on the plate. A moment influenced by eleven years of listening to culture, showing up in meaningful ways, and loving the community. It combines the tastes that our audiences have been accustomed to, the fashions they have adopted, and the discussions they continue to bring to our tables.
From Gen X to Gen Alpha, this cuisine appeals to all generations and suits all types of meals, days, and moods. Between breakfast, lunch, snacks, dinner, and everything in between, The Big Drop has something for everyone, from a slurpy ramen bowl to a full breakfast tray, a midnight smash burger to a chai-time dunkable. SOCIAL is doing what it does best, which is to meet the moment, make it tasty, and create a homely atmosphere.
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