Wagh Bakri Royale Launch Brings Luxury To Tea Lovers
Newz Daddy Business Updates
Wagh Bakri Royale Combines Assam Long Leaves And Bold CTC For Tea Perfection
Tea lovers can experience luxury with the launch of Wagh Bakri Royale. Newz Daddy Business Updates
Wagh Bakri Royale Blends Bold CTC With Assam Long Leaves To Create The Perfect Tea
The launch of Wagh Bakri Royale, the company’s best-ever tea, marks a key milestone in the more than 130-year history of the Wagh Bakri Tea Group, one of India’s most reputable tea brands.
The history of Wagh Bakri begins in 1892, when it began as a little tea company and grew to become a well-known brand in India. It is now regarded as one of the most dependable brands in the sector and sells more than 50 million kilograms of tea annually. The brand has received numerous accolades throughout the years as one of India’s most reputable tea brands, demonstrating the enduring appeal it has with consumers of all ages.
This ultra-premium blend has been carefully chosen for today’s sophisticated consumers who want enjoyment and authenticity in every drink.
Indian customers have demonstrated a keen interest in high-end goods that promise both quality and an enhanced experience in recent years. Because of this change in consumer preferences, companies like Wagh Bakri are now able to produce unique blends for those who wish to treat themselves to a luxurious moment while drinking tea.
Wagh Bakri Royale is a sumptuous blend of powerful CTC teas and high-grown long leaves that are hand-picked from the best Assam tea gardens. As a result, the tea experience is redefined with its powerful flavour, vivid Kesari hue, and captivating aroma.
Assamese tea estates are renowned around the world for their malty sweetness and full-bodied, rich teas. Wagh Bakri has produced a mix that gives both depth and intensity in flavour by fusing CTC teas, which are renowned for their power and briskness, with long leaf teas, which contribute smoothness and complexity.
Wagh Bakri Royale is the brand’s most expensive product to date and stands out for its exceptional flavour, unparalleled strength, and sophisticated character.
Although Wagh Bakri has released a number of high-end teas over the years, this is the company’s best offering to yet. It is designed to satisfy the demands of connoisseurs who are constantly searching for something new.
Wagh Bakri Royale is the first significant introduction in the CTC/black tea category in almost thirty years and a strategic addition to the Wagh Bakri Tea Group’s portfolio. It was created for connoisseurs and fans of fine tea who are looking for a deep scent and superb flavour.
The company is making significant investments in its production capacity at the same time as this launch. A brand-new, cutting-edge facility in Dakor, Gujarat, is expected to double the production of instant tea and cut storage capacity in half. These actions demonstrate that the business is getting ready to satisfy increased demand for its goods, particularly in high-end markets.
“Wagh Bakri Royale is our finest blend to date,” stated Sanjay Singal, CEO of Wagh Bakri Tea Group, in a statement regarding the launch. Being a traditional yet forward-thinking brand, we are dedicated to spearheading the tea market with products and services that are informed by in-depth customer research. The premiumization movement is being driven by the ambitious generation. Customers of today are prepared to pay for the best because they appreciate extraordinary experiences. We were motivated by this to develop Wagh Bakri Royale, a high-end tea that offers both flavour and experience.
Since taking over as CEO in 2024, Sanjay Singal has led the business towards more contemporary tactics, such as growing e-commerce, manufacturing with AI help, and opening more tea lounges in major cities. His goal is to preserve the brand’s heritage while simultaneously making it more appealing to the younger demographic.
Wagh Bakri Royale, in contrast to traditional offerings, is a special combination of long leaf and CTC tea that appeals to even the most discriminating palates with its rich, layered taste.
It is uncommon to find this mix in regular teas. While CTC offers a robust and crisp edge, long leaf teas contribute elegance and a smooth finish. Both seasoned tea drinkers and fresh connoisseurs will like the cup that is produced by striking a balance between these two kinds.
Prominent “A” class stores, high-end standalone stores, contemporary trade formats, and prominent e-commerce platforms all carry it.
In addition to these locations, the business has been stepping up its presence in online marketplaces and quick-delivery platforms to make sure that clients can swiftly and conveniently receive the tea of their choice.
Using the strong regional presence and extensive distribution network of the Wagh Bakri Tea Group, Wagh Bakri Royale was first introduced in Ahmedabad and Vadodara. More markets will be added in the days ahead.
Since the brand has a strong following and a substantial market share for organised tea in Gujarat, it makes sense to start there. The company intends to use this launchpad to bring Royale to more significant Indian cities and possibly even look into foreign markets.
Legacy homes that have relied on Wagh Bakri premium leaf tea for many generations and are now seeking to improve their tea experience for the younger generation would also find Wagh Bakri Royale appealing. With its robust flavour, persistent aroma, and well-balanced, gratifying taste, Wagh Bakri Royal is ready to establish new standards in the high-end tea market.
Wagh Bakri is more than just tea for many families; it’s a part of their special occasions and everyday routines. The business is giving people the opportunity to preserve the custom with Royale, adding a dash of luxury to make even a typical day feel remarkable.