HDFC Bank & Indian Army Expand Project NAMAN.

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Synopsis of the Article

• HDFC Bank, Indian Army, and CSC Academy have renewed their partnership under Project NAMAN – A Tribute to Veterans to expand services for army veterans and their families.
• The project will now cover 26 new locations of the Directorate of Indian Army Veterans (DIAV) across India.
• Project NAMAN provides pension-related services, Government-to-Citizen (G2C) services, and Business-to-Consumer (B2C) services within military establishments.
• The Common Service Centres (CSCs) at these locations will be operated by army veterans, their families, or their next of kin to offer essential financial and digital services.
• A tripartite MoU was renewed between HDFC Bank (under its Parivartan programme), the Indian Army’s DIAV, and CSC Academy to support this initiative.
• Key officials present at the MoU signing included Satyen Modi (HDFC Bank), Pravin Chandekar (CSC Academy), and senior Indian Army dignitaries.
• The first phase of the project started in September 2023 with 14 DIAV locations, and now it has expanded to 26 more locations across 12 states, including Rajasthan, Maharashtra, Gujarat, Punjab, J&K, and Delhi.
• HDFC Bank’s Parivartan programme will continue offering skill development and financial training to veterans and their families to ensure economic independence.
• The CSCs will receive monetary grants for 12 months to support their operations.
• The initiative aims to enhance the quality of life for army veterans and their families by improving financial inclusion, digital literacy, and employment opportunities.

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In a remarkable step towards honoring and supporting India’s brave army veterans, HDFC Bank, the Indian Army, and CSC Academy have announced the expansion of Project NAMAN – A Tribute to Veterans. This initiative aims to provide much-needed financial, digital, and pension-related services to retired army personnel and their families.

Through this project, 26 new Directorates of Indian Army Veterans (DIAV) locations will now be covered, ensuring that a larger number of veterans receive essential services right at their doorstep. This expansion follows the success of the first phase, which was launched in September 2023 and covered 14 DIAV locations.

• The tripartite Memorandum of Understanding (MoU) to extend the program was renewed between:
  HDFC Bank (Under its Parivartan programme)
• Indian Army’s Directorate of Indian Army Veterans (DIAV)
• CSC Academy

The MoU was signed in the presence of key officials, including:

• Mr. Satyen Modi, Executive VP – HDFC Bank
• Mr. Pravin Chandekar, CEO – CSC Academy
• Brigadier, Directorate of Indian Army Veterans
• Ms. Smita Bhagat, Group Head – HDFC Bank
• Lt. General, DG (DC&W) – Indian Army

Project NAMAN is not just about financial services—it is about empowering veterans and their families by ensuring they have access to the resources they need. The initiative will provide:

• Pension-related services to help veterans and their families manage financial matters with ease.
• Government-to-Citizen (G2C) services, such as document verification and application processing.
• Business-to-Consumer (B2C) services, ensuring digital and financial inclusion.
• Skill development and training on financial products and services to help veterans and their families become financially independent.

Expanding to 26 New Locations Across India

With the expansion, Project NAMAN will now reach veterans in 26 new DIAV centers across 12 states, including:

• Rajasthan
• Maharashtra
• Gujarat
• Punjab
• Jammu & Kashmir
• New Delhi
• West Bengal
• Himachal Pradesh
• Madhya Pradesh
• Meghalaya
• Bihar
• Odisha

The initiative ensures that more veterans and their families have direct access to essential services within defense establishments themselves.

One of the standout aspects of Project NAMAN is its focus on economic independence for veterans and their families. Under the HDFC Bank Parivartan programme, individuals managing the Common Service Centres (CSCs) will receive a monthly monetary grant for the first 12 months.

This means that:

• Veterans and their families operating CSCs will be financially supported.
• They will receive training in financial literacy, digital transactions, and entrepreneurship.
• The initiative will enable long-term employment and self-reliance for army families.

For many army veterans, post-retirement life can be challenging—from managing pensions to securing financial stability. Project NAMAN is a groundbreaking initiative that directly addresses these concerns, ensuring that veterans:

• Have easy access to pension services without unnecessary bureaucracy.
• Can access digital and financial services to integrate into the evolving economy.
• Receive skill development and financial training for career and business growth.

HDFC Bank, Indian Army, and CSC Academy expand Project NAMAN to more locations, the impact will be profound. This initiative is not just about services; it’s about giving back to the people who dedicated their lives to the nation.

Through this strategic expansion, thousands of veterans and their families will benefit from better financial inclusion, job opportunities, and a more secure future. This is a true “Tribute to Veterans”, ensuring that their sacrifices are honored long after their service ends.

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