Empowering Tea Pluckers Wagh Bakri’s Heartfelt Tribute to Women on Women’s Day

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Synopsis of the Article:

• Wagh Bakri Tea Group, a 133-year-old tea company, launched the ‘Cup of Goodness’ initiative on International Women’s Day to support women tea pluckers in North-East India.

• 5% of total bills at Wagh Bakri Tea Lounges will be donated over the next 13 months to improve health, hygiene, and education for tea pluckers and their children.

• A pilot project in Assam benefited around 700 tea pluckers, with ₹12 lakh raised for health and hygiene awareness.

• Director Vidisha Parag Desai emphasized the company’s commitment to positively impacting tea pluckers’ lives.

• Kritanjali Kashyap of Bal Raksha Bharat NGO highlighted the initiative’s role in providing essential support to tea pluckers and their families.

• Wagh Bakri Tea Group operates over 50 tea lounges across various Indian cities, reinforcing its dedication to quality tea and community welfare.

In honor of International Women’s Day, the venerable Wagh Bakri Tea Group, which has a 133-year history, has launched a worthy project called ‘Cup of Goodness.’ By improving their health, hygiene, and their children’s educational opportunities, this program aims to uplift and support the women who pick tea in North-East India.

The core of this program is its impact and simplicity: 5% of every Wagh Bakri Tea Lounges’ total bill amount will be put into a special fund over the course of the following 13 months. By addressing important problems that the tea-picking communities face, this fund seeks to give them the support and resources they so richly merit.

“At Wagh Bakri, we believe in brewing positive change beyond just a cup of tea,” said Vidisha Parag Desai, Director of Wagh Bakri Tea Group, in response to the initiative’s significance. By tackling important concerns on health, hygiene, and education, we hope to significantly improve the lives of tea pluckers, who are the backbone of our industry. We are determined to continue this support for the following 13 months because the pilot project’s success has strengthened our faith in the beneficial influence we can make. We also like to thank our patrons for supporting the project and remind them that every cup of tea they drink at Wagh Bakri Tea Lounge is delicious.

This initiative’s origins can be found in a trial project that was carried out in Assam and that helped about 700 tea pluckers. Wagh Bakri Tea Group donated 12 lakh for this pilot, which was used to raise awareness of health and cleanliness issues among the communities that harvest tea. In addition to demonstrating the beneficial effects of such initiatives, the pilot’s success reaffirmed the company’s dedication to broadening its benefits and reach.

“Tea pluckers have a difficult time getting access to basic healthcare and hygiene facilities, and their children frequently lack educational resources,” said Kritanjali Kashyap of Bal Raksha Bharat, an NGO that works to promote the rights and welfare of children. She expressed her gratitude for the project. For these areas, this partnership with Wagh Bakri Tea Group will bring much-needed assistance and significant potential. We appreciate your endeavor and anticipate its long-term effects.

Through its numerous initiatives over the years, Wagh Bakri Tea Group has demonstrated its commitment to corporate social responsibility. Their continuous attempts to improve the communities they serve are demonstrated by the ‘Cup of Goodness’ campaign. In addition to guaranteeing the sustainability of its supply chain, the company promotes a sense of community and shared responsibility by concentrating on the welfare of tea pluckers and their families.

This program provides customers and tea lovers with a special chance to support a worthy cause. Customers can feel proud that every time they visit a Wagh Bakri Tea Lounge, a percentage of their purchase goes towards bettering the lives of individuals who are essential in providing them with their favorite beverage. It’s a lovely giving-back cycle where empathy and delight coexist harmoniously.

More than 50 tea lounges located in different Indian cities, such as Ahmedabad, Bengaluru, Mumbai, New Delhi, Pune, and more, are indicative of the Wagh Bakri Tea Group’s presence. These lounges, which provide a wide variety of flavors and mixes to suit their customers’ changing tastes, have come to be associated with high-quality tea experiences. The ‘Cup of Goodness’ campaign enhances this experience even more by giving each drink a deeper meaning.

Significant improvements in the health, cleanliness, and educational levels of the tea plucking communities are expected as a result of the program’s cumulative efforts over the course of the following 13 months. These programs demonstrate the significant influence that corporations may have when they match their corporate goals with the well-being of their stakeholders.

To sum up, the ‘Cup of Goodness’ effort by Wagh Bakri Tea Group is more than just a business venture; it is a sincere attempt to recognize, value, and inspire the unsung heroes of the tea industry. The business establishes a standard for the industry by attending to the basic requirements of female tea pluckers and their families. It acts as a reminder that each cup of tea contains tales of perseverance, hard effort, and, for those who enable it all, the possibility of a better future.

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