Tata Play (formerly known as Tata Sky) today announced new affordable packs for its subscribers.
“Entertainment is a basic human necessity. However, rising prices are forcing people to make a choice between necessities like food & fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable.” said Harit Nagpal, MD & CEO, Tata Play.
The new packs and prices are available to all existing and new customers across India. Subscribers can avail new super saver packs by visiting their nearest Tata Play dealers or logging on to www.Tataplay.com. Existing subscribers can find the new ‘Super Saver Packs’ under the Manage Packs tab on the Tata Play mobile app.
The Gujarati Super Saver pack contains Star Plus, SET, Colors, Zee TV, Colors Gujarati, Colors Gujarati Cinema, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, plus 203 other channels for Rs 249 only.
To create awareness about these value packs, Tata Play is launching a mass campaign, featuring Kareena Kapoor & Saif Ali Khan in the Hindi-speaking markets and Madhavan & Priyamani in the South markets.
