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Performax Joins Hands with Indian Football Team as Official Sponsor

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Mumbai, September 7, 2023: A company called Performax, which makes sporty clothes, has teamed up with the All India Football Federation (AIFF). They’re going to be the official sponsors for the Indian football team.

This means that Performax will make the team’s uniforms and all the clothes they wear when they travel or practice. It’s not just for the men’s team but also for the women’s and youth teams. Performax will also be allowed to make and sell team merchandise like shirts and hats.

The Indian football team, known as the Blue Tigers, will wear their new uniforms for the first time during a tournament called the King’s Cup in Thailand. The tournament will happen from September 7 to 10, and India’s first game is against Iraq.

The boss of Reliance Retail – Fashion & Lifestyle, Akhilesh Prasad, said, “We’re happy to work with AIFF. We believe that football in India has a bright future, and we want to help by supporting the Indian football team through Performax.”

A lot of people in India love football. It’s a sport that brings together people from all over the country. There are many big football tournaments and training centers in India, like the Indian Super League (ISL) and the Reliance Foundation Young Champs (RFYC) academy. This partnership between AIFF and Performax shows that the brand wants to help Indian sports become famous around the world.

Dr. Shaji Prabhakaran, the Secretary General of AIFF, said that he’s happy to have Performax as the new clothing sponsor. He thinks the players will like their new uniforms and that it will inspire them to play their best.

Performax wants to become a famous sports clothing brand not just in India but also in other countries. They make all sorts of sports clothes, shoes, and accessories for different activities like running and training. Over the last year, they’ve worked with many famous athletes, like Jasprit Bumrah, Ravi Dahiya, and others.

Nitesh Kumar, the CEO of Performax & Trends Footwear, said, “This partnership is just the beginning. We have more plans to make Performax the favorite sports brand for everyone.”

You can find Performax sportswear in more than 1,500 stores in India, and you can also buy their stuff online on websites like Ajio and JioMart. The official team gear and fan merchandise will be sold in Performax stores and other stores all over India.