Kerala’s New Tourism Thrust: Helicopters, Adventure, and Weddings
Newzdaddy Tourism Updates
Kerala’s Tourism Takes Flight with Heli-Tourism
In a bid to attract more tourists, Kerala, known for its scenic beauty, is introducing a new way to explore its treasures: heli-tourism. This innovative initiative aims to connect the state’s top destinations through helicopter rides, offering visitors a unique perspective and convenient travel options. The project, branded as ‘Sky Escapes’, is set to revolutionize tourism in the state, much like houseboats did three decades ago.
Kerala’s Tourism Minister, Shri P A Mohamed Riyas, announced the state’s comprehensive heli-tourism policy, making Kerala the first in India to implement such a program. Through a dedicated micro-site, travelers can explore various travel packages offered by helicopter service providers. This initiative promises to enhance connectivity between destinations, making Kerala an inter-connected tourism hotspot.
Diverse Adventure Tourism Events Beckon Travelers
Recognizing the growing interest in adventure tourism, Kerala is gearing up to host four international adventure sporting events this year. The state’s diverse geography, featuring mountains, rivers, beaches, and canals, provides an ideal backdrop for adrenaline-pumping activities. The government’s decision to host these events underscores Kerala’s commitment to becoming a global adventure tourism destination.
Among the exciting events lined up are the International Paragliding Festival at Vagamon, the International Surfing Festival at Varkala, the MTB Kerala 2024 mountain biking event at Priyadarshini tea plantation in Mananthavady, Wayanad, and The Malabar River Festival 2024 at Kodencherry in Kozhikode. These events promise thrilling experiences for adventure enthusiasts and further showcase Kerala’s natural beauty and potential as a premier adventure tourism destination.
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Kerala’s Rise as a Wedding Destination
In addition to adventure tourism, Kerala is also positioning itself as an ideal wedding destination. Leveraging its breathtaking natural landscapes, picturesque destinations, and excellent accommodation facilities, the state is witnessing a rise in destination weddings. Couples from around the world are drawn to Kerala’s serene backwaters, pristine beaches, and mystic hill stations, making it a sought-after location for tying the knot and embarking on romantic honeymoons.
The government’s commitment to creating a conducive environment for destination weddings reflects its vision to boost tourism and local economies. With a record number of visitors from within the country in recent years, Kerala’s innovative tourism initiatives continue to enhance its reputation as a safe and hospitable destination for travelers of all interests.
Innovative Tourism Strategies for Growth
Kerala Tourism’s revamped strategy focuses on introducing new destinations, creating innovative tourism circuits, and investing in infrastructure development. The award-winning Responsible Tourism (RT) initiative, which allows tourists to experience village life, is being expanded to offer more immersive experiences. The state is also prioritizing better connectivity and capacity-building projects to enhance the overall tourist experience.
Travel trade networking activities, including participation in trade fairs and B2B Partnership Meets, are being organized in prominent Indian cities to showcase Kerala’s new tourism products. The state’s unique offerings, such as houseboats, caravan stays, plantation visits, and Ayurveda-based wellness solutions, cater to a diverse range of traveler preferences and interests.
Embracing Adventure, Wellness, and Responsible Tourism
Kerala’s tourism sector is embracing adventure, wellness, and responsible tourism with renewed vigor. The state’s core assets, including beaches, hill stations, houseboats, and backwaters, continue to enchant visitors from around the world. Adventure activities, wellness retreats, and responsible tourism initiatives aim to provide travelers with meaningful and memorable experiences while preserving Kerala’s natural heritage.
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