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Škoda Auto India Launches New Showrooms in Ahmedabad

Škoda Auto India and PPS Motors Add Three New Facilities To Improve Sales And After-Sales Support In Gujarat

Škoda Auto India has expanded its presence in Gujarat by opening three new customer facilities in Ahmedabad and Himmatnagar, taking its total network in the state to 25 customer touchpoints across 16 cities. The expansion, announced on 15 July, forms part of the company’s wider plan to strengthen its retail and service network across India as competition in the passenger vehicle market continues to grow.

The new facilities have been developed in partnership with PPS Motors Pvt. Ltd. They include a sales and service centre at Naroda, a sales showroom at Maninagar in Ahmedabad and a Compact 3S facility in Himmatnagar. The additions increase Škoda’s presence in Ahmedabad to five customer touchpoints while extending its reach into another growing market in north Gujarat.

Škoda Auto Launches New Showrooms in Ahmedabad-

The Naroda facility covers 26,700 square feet and includes display space for six vehicles, 19 service bays and a dedicated Škoda Express Care Bay for routine maintenance and quick repairs. The Maninagar showroom occupies 4,800 square feet with display space for seven vehicles. The Himmatnagar Compact 3S outlet spans 10,600 square feet and includes four display vehicles along with four service bays. According to the company, all three locations follow Škoda Auto’s global Modern Solid design philosophy, which aims to provide a consistent customer experience across sales and after-sales operations.

Speaking at the inauguration, Ashish Gupta, Brand Director, Škoda Auto India, placed the expansion in the context of the company’s long history.

He said the Czech manufacturer traces its roots back 130 years and began by producing bicycles before entering the automobile industry. He also noted that Škoda has completed 25 years in India, saying both the company and its new dealer partner share long-standing business traditions.

“These legacies of the PPS Group and of the Škoda brand match, you know, to come together and make another legacy as we go forward. That’s the whole idea of having partnerships. That is the idea, and that is the legacy the Škoda brand is built on, on long-term relationships,” Gupta said.

He added that building long-term partnerships has been central to Škoda’s strategy, pointing to the company’s five-year relationship with PPS Motors and its decision to expand together into Gujarat.

Gupta described Gujarat as one of the company’s priority markets, saying the state currently contributes around seven per cent of Škoda Auto India’s total sales. He believes that the figure can increase as the dealer network expands.

He also described Ahmedabad as a natural market for the brand because of its growing base of customers looking for premium vehicles.

“Ahmedabad is a city of aspirational customers. Škoda is a premium aspirational brand worldwide and in India as well. And with our portfolio now, with the Slavia, starting with the Slavia and all the way up to the Kodiaq, I think we have a portfolio which appeals for every price range and for every customer,” he said.

The company currently sells the Kylaq compact SUV, Kushaq midsize SUV, Slavia sedan and Kodiaq premium SUV in India. These models have helped strengthen the company’s position in one of the world’s fastest-growing passenger vehicle markets.

During his address, Gupta said the past year had been particularly significant for Škoda Auto India. According to him, the company has more than doubled its sales, doubled its market share and moved to seventh position in the Indian passenger vehicle market.

He attributed this performance to what he described as three guiding principles: relevance, differentiation and trust.

According to Gupta, relevance means offering products suited to Indian buyers while expanding into cities where the company previously had a limited presence. He said the opening of the new Gujarat facilities reflects that approach.

He said Škoda also intends to preserve its European identity while adapting to the needs of Indian customers.

“We are a differentiated brand by being European. We want to maintain our European heritage, but at the same time, also speak the language that Indians speak in every part of India,” he said.

Gupta stressed that customer confidence would remain the company’s biggest priority. Referring to changes in the Ahmedabad dealership network, he acknowledged that Škoda had recently ended its association with one of its previous local partners. He said it was important for the company to return quickly with new facilities and renewed customer support.

“Unfortunately, we had to part ways with one of the partners who was there with us in Ahmedabad, and therefore it was very important for us to come back very quickly into the Ahmedabad market with a new partner, with a new showroom, but with a renewed commitment to customer service,” he said.

He urged the PPS Motors team to place greater emphasis on servicing customers after vehicle delivery.

“Cars will sell, but please focus on service and after-sales first. I think that is what the customers of Ahmedabad are looking for, and it is our duty to provide it,” Gupta said.

Rajiv Sanghvi, Dealer Principal, PPS Motors Pvt. Ltd., said the Gujarat expansion marks the group’s entry into the state and strengthens its partnership with Škoda Auto India. He said PPS Motors now operates 28 Škoda customer touchpoints across Karnataka, Telangana, Andhra Pradesh, Kerala and Gujarat, supported by more than 75 years of automotive experience.

With the latest additions, Škoda Auto India now operates 25 customer touchpoints across Gujarat, serving Ahmedabad, Surat, Vadodara, Rajkot, Vapi, Gandhinagar, Anand, Bharuch, Bhavnagar, Gandhidham, Himmatnagar, Jamnagar, Junagadh, Mehsana, Morbi and Navsari.

The expansion forms part of a broader national strategy. Since 2021, Škoda Auto India has increased its network from just over 120 customer touchpoints to more than 340 across 189 cities. The company has also announced plans to open additional facilities in Palanpur, Surendranagar and Godhra, along with further expansion within Surat.

Industry experts say manufacturers are increasingly investing in retail and service infrastructure beyond major metropolitan areas as competition intensifies. A stronger dealership network improves access to sales, maintenance and spare parts while helping companies build lasting customer relationships in fast-growing regional markets.

For Gujarat, where urbanisation, industrial growth and rising incomes continue to drive demand for passenger vehicles, the latest expansion reflects both the state’s importance to India’s automotive industry and Škoda Auto India’s ambition to strengthen its position in one of the country’s most competitive automobile markets.