The eight-episode series follows a family reunion in Mumbai and brings digital locks, home lockers, furniture and appliances into a story about changing family relationships.

A housewarming party brings a family together, but the gathering soon brings old disagreements to the surface in 2nd Gen Kumars, the first micro-drama series from Godrej Enterprises Group. Released on Instagram, the eight-episode series follows a young woman returning to Mumbai and meeting her cousins in her new home. Each episode runs for around two minutes.

The series marks a new step in the group’s consumer marketing, placing its household products within a fictional story about modern Indian family life. The cast includes Shreya Gupto, Naman Arora, Rushad Rana and Ekavali Khanna.

The story centres on Tara, a 30-year-old woman who returns from Hong Kong to Mumbai. She invites her cousins to her new home for a housewarming celebration. What begins as a family reunion soon brings back childhood memories, comparisons between siblings, unresolved differences and difficult choices. The episodes follow the family as its members deal with the changes that come with growing older and building separate lives.

The home serves as the main setting for these events. A digital lock features at the entrance, while furniture provides space for the cousins to gather. A home locker becomes part of a conversation about keeping possessions safe, and household appliances appear during everyday family activities.

Through these scenes, Godrej Enterprises Group brings four consumer business areas into one programme: Locks and Security Solutions, Interio by Godrej, home lockers and appliances. The company says this is the first time these businesses have appeared together in a single content format.

Sumeet Bhojani, Head of Brand and Strategic Insights at Godrej Enterprises Group, said: “Modern Indian living is full of fascinating stories — in how we share our spaces, navigate relationships, balance aspirations and continuously redefine what home means to us. Through our first micro-drama, the 2nd Gen Kumars, we want to bring these stories to life in a format that is contemporary, engaging and relatable. It also marks the first time our digital locks, home lockers, furniture, and home appliances come together in a single content format. Godrej has always been part of the modern Indian home, enabling meaningful moments. For us, this is an opportunity to explore newer ways of storytelling that reflect the lives of today’s consumers and build a deeper, more meaningful connection with them.”

Watch now:

Episode 1 of ‘2nd Gen Kumars is now live! Click here to watch the first episode and stay tuned as the story unfolds over the upcoming episodes.

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