MS Dhoni Joins JioMart as Brand Ambassador for Festive Celebrations
Newzdaddy Business Updates
Mumbai, October 6, 2023: JioMart, a popular online shopping platform, has chosen the famous Indian cricketer Mahendra Singh Dhoni as their brand ambassador. They have also renamed their festive campaign ‘JioUtsav, Celebrations Of India,’ which will start on October 8, 2023.
In this campaign, Dhoni will be featured in a 45-second video. It’s all about how Dhoni has given us many reasons to celebrate as a nation, but sometimes he couldn’t be a part of those moments. Now, he wants to celebrate all the happy times, festivals, and special occasions with his loved ones.
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Sandeep Varaganti, the CEO of JioMart, said that they chose Dhoni because he represents trust, reliability, and assurance, which aligns with JioMart’s values. The new campaign is all about celebrating life’s special moments with our loved ones, and shopping is a big part of these celebrations.
JioMart has always been about promoting regional artisans and currently works with over 1000 artisans who sell 1.5 lakh unique products. As a symbol of this commitment, Varaganti gave Dhoni a beautiful Madhubani painting made by Ambika Devi, an award-winning artisan from Bihar.
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Mahendra Singh Dhoni expressed his excitement about joining JioMart, a homegrown e-commerce brand that supports the digital retail revolution in India. He praised the JioUtsav campaign as a celebration of India and its people.
The campaign videos are designed to showcase JioMart’s wide range of products, the festive spirit, and the great shopping deals available on the platform.
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Last year, JioMart expanded its offerings to include products from various categories like electronics, fashion, beauty, and home decor. They also added well-known brands like Urban Ladder, Reliance Trends, Reliance Jewels, and Hamleys to make JioMart India’s biggest homegrown online marketplace.
