SBI Green Marathon: A Celebration of Fitness and Sustainability
Newzdaddy Business Updates
The State Bank of India (SBI) and Mirchi, a prominent entertainment company, joined hands once again to host the 4th edition of the SBI Green Marathon. This event, held on March 24th in Ahmedabad and Jaipur, marked another successful chapter promoting fitness and environmental consciousness across India.
Embracing Green Living:
The SBI Green Marathon is India’s largest eco-friendly marathon, encouraging participants to adopt a greener, fitter, and healthier lifestyle. Every runner received an organic T-shirt and a plant-able BIB, underscoring the event’s commitment to sustainability.
Diverse Participation:
With categories ranging from 5K to 21K, the marathon catered to a diverse range of running enthusiasts, ensuring that everyone could participate and contribute towards a greener planet.
Nationwide Impact:
The marathon kicked off its 4-city tour on March 17th in Mumbai and Bhopal, garnering significant participation and enthusiasm from the local communities. The “Run for Green” theme resonated with participants, highlighting their role as agents of change in promoting environmental conservation.
Growing Influence:
Over the years, the SBI Green Marathon has witnessed a steady increase in participants, reflecting a growing commitment towards a greener and healthier lifestyle among the Indian populace. This initiative raises environmental awareness and instills a sense of responsibility towards the planet.
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Mirchi’s Role:
Pooja Gulati, Executive Vice President & National IP Director of Entertainment Network (India) Limited, emphasized Mirchi’s longstanding commitment to the running space. Through the Green Marathon, Mirchi and SBI aim to provide Indian consumers with a platform to focus on both their health and environmental conservation.
Community Engagement:
The marathon received active support from Mirchi RJs and ambassadors from the running community, who engaged with participants and provided motivation throughout the event. Participants were also rewarded with cash prizes, hot breakfast, and goodie bags, enhancing the overall experience.
Environmental Commitment:
SBI and Mirchi collaborated with Skrap, a waste management agency, to recycle waste generated during the event, showcasing their dedication to environmental conservation. Skrap will release a detailed report on the amount of waste recycled, reaffirming its commitment to transparency and sustainability.
Digital Outreach:
The collaboration extended to social and digital platforms, with early bird coupons and city-wise creative campaigns shared through the SBI Green Marathon Instagram handle, further amplifying the event’s reach and impact.
Future Outlook:
As the SBI Green Marathon continues its journey towards a greener and healthier India, the focus remains on expanding its reach, promoting the event as a year-on-year activity, and generating organic PR. With each edition, the marathon aims to attract more participants and create a significant environmental impact.
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