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Digital Fraud Awareness Drive in Rajkot Sparks Action

Cyber Police and Bajaj Finance Guide Rajkot Citizens on Digital Fraud Awareness

Digital frauds are a social menace; we need to fight them with alertness: Cyber Police, Rajkot

‘Knockout Digital Fraud’ awareness drive in Rajkot is part of Bajaj Finance’s 100-city cybersecurity programme to inform citizens about different types of cyber threats, and ways to safeguard one’s finances against fraudsters

Cyber fraud “Golden Hour” is 60 minutes from the moment you realise about the scam and call on cyber security helpline 1930 immediately

Rajkot, October 6, 2025: Bajaj Finance Ltd (BFL)., India’s largest Non-Banking Financial Company (NBFC) in the private sector, and part of Bajaj Finserv, today held a cyber fraud awareness programme in Rajkot – Knockout Digital Fraud – to inform digital users about different types of threats, and best practices to safeguard finances.

The Knockout Digital Fraud programme aligns with the Reserve Bank of India’s 2024 guidelines on Fraud Risk management for NBFCs, which emphasises early detection, staff accountability, and public engagement to make the digital ecosystem safer for everyone.

The programme is focused on drawing citizens’ attention to common financial frauds committed by scammers, including fake social media accounts, WhatsApp groups and websites that mimic financial companies, falsely claiming affiliation and impersonating their employees.

Speaking at Bajaj Finance’s “Knockout Digital Fraud” awareness initiative, J.M Kaila – PI, Cyber Police, Rajkot city, urged citizens to “Think Before You Click” and emphasised the importance of verifying unknown links, calls, and messages.

“Cyber frauds are a growing social menace and users must be cautious while using digital platforms — careless sharing of personal information can be exploited by scammers. The ‘Golden Hour’ is critical: if victims report the fraud by calling 1930 within the first hour, there’s a 90% chance of recovering the lost money. Remember — the first 60 minutes are crucial,” he added.

Speaking on the occasion, a spokesperson from BFL said, “The financial safety of our consumers is paramount to us. We are constantly issuing online and offline advisories, on social media platforms, as well as through on-ground interactions with citizens, encouraging everyone to be cyber safe.”

The event was graced by Experts and dignitaries, including Vegad, PSI, Cyber Police, Rajkot city, Achalsharan Patel, Manish Gayakwad, Prasen Patel, Ghanshyam Shingala, along with enthusiastic participation from college students and staff members of Harivandra College and other attendees.

Knockout Digital Fraud offers the cyber community valuable safety tips on safeguarding personal and sensitive information. This includes refraining from sharing OTPs, PINs, clicking on suspicious emails, SMSs, links, QR codes and downloading applications from unknown sources. It includes a series of interactive workshops, digital awareness drives, and community outreach programs across major cities and towns.