RSS Ghar Ghar Sampark Abhiyan Gujarat Connects Every Home
Newz Daddy Political Updates
The launch of the “Ghar Ghar Sampark Abhiyan” by the Rashtriya Swayamsevak Sangh in Gujarat marks an important moment as the organisation enters its centenary year. Beginning the campaign from the Shaktipeeth Shri Arasuri Ambaji Mata Temple carries deep cultural and spiritual meaning. Ambaji is one of the most respected Shaktipeeths in India and is visited by lakhs of devotees every year. Starting the campaign from this sacred place reflects the Sangh’s long-standing tradition of linking social work with cultural faith.
The hoisting of the religious flag on the golden spire of the temple symbolises commitment, unity, and continuity. Such rituals are commonly followed during the launch of major social or organisational initiatives in India, especially those linked to community outreach. Seeking blessings from Mahant Bhattji, the Gadi Pati of the Shaktipeeth, highlights the role of spiritual guidance in public life, particularly in Gujarat, where temples often serve as centres of social connection.
The presence of Shri Krunalbhai Rupapara, Sah Prant Pracharak of Gujarat, underlines the organisational seriousness of the campaign. Pracharaks play a key role in planning, guiding, and monitoring Sangh activities at the ground level. Their involvement ensures that campaigns are carried out in a disciplined and structured manner across districts, towns, and villages.
The “Ghar Ghar Sampark Abhiyan” itself is a well-known outreach model used by the RSS across the country. The campaign focuses on direct personal contact with families rather than large public gatherings. Volunteers visit homes to share information about the organisation, its values, and its social activities. This method helps build trust, clear misunderstandings, and create a direct bond with the community.
Launching the campaign during the centenary year adds special importance. Founded in 1925, the Rashtriya Swayamsevak Sangh has completed nearly one hundred years of social, cultural, and national service. Over the decades, the organisation has expanded its work into areas such as education, health, disaster relief, rural development, and youth training. The centenary year is being observed across India with various programmes aimed at reflection, outreach, and public engagement.
The Gujarat Prant holds a special place in the history of the Sangh. Gujarat has been an active centre for social movements, volunteerism, and community service. Many senior leaders associated with public life have had roots in Gujarat’s social organisations. The state’s strong network of volunteers makes it suitable for large-scale contact campaigns like this one.
The decision to continue the campaign until 4 January 2026 allows sufficient time for volunteers to reach both urban and rural households. Gujarat has a diverse population spread across cities, tribal belts, coastal regions, and desert areas. A longer campaign period ensures deeper reach and meaningful interaction rather than rushed visits.
Such door-to-door campaigns also play an important role in listening to people. Volunteers often gather feedback, understand local issues, and guide people towards social initiatives. In the past, similar campaigns have helped connect citizens with health drives, cleanliness programmes, education support, and disaster preparedness activities.
The enthusiastic participation of volunteers from day one reflects strong organisational coordination. RSS volunteers, known as swayamsevaks, usually balance such work with their daily professional and personal lives. Their involvement is voluntary and driven by a sense of service, which is a defining feature of the organisation.
Overall, the launch of the “Ghar Ghar Sampark Abhiyan” from Ambaji during the centenary year reflects a blend of tradition, organisation, and outreach. It aims to strengthen community bonds, increase awareness, and mark one hundred years of continuous social engagement. As the campaign moves across Gujarat over the coming weeks, it is expected to connect thousands of households with the broader message of social responsibility and cultural unity.
