Gheeyonnaise Ghee-Based Spread Turns Ghee Into a Star
Gheeyonnaise ghee-based spread brings tradition into modern kitchens
Riks Global Foods launches Gheeyonnaise – The World’s First Ghee-Based Spread. The announcement comes at a time when Indian consumers are paying closer attention to what goes into their food. Across India, there is a steady shift towards ingredients that feel familiar, trusted, and rooted in tradition. Ghee has long held a special place in Indian kitchens, valued not just for taste but also for its cultural and nutritional importance. By choosing ghee as the base for a modern spread, Riks Global Foods is tapping into this deep-rooted trust while responding to today’s demand for convenience.
Ahmedabad, India: Riks Global Foods, a company rooted in India’s rich food heritage, proudly announces the launch of Gheeyonnaise, the world’s first ghee-based spread that blends traditional nutrition with modern taste preferences. Gheeyonnaise marks a breakthrough in the spreads category, redefining healthy indulgence for today’s conscious consumers. In recent years, nutrition experts and food researchers have highlighted the role of healthy fats in balanced diets. Ghee, when used in moderation, is often seen as a source of good fats and energy. This product positions itself at the meeting point of comfort food and mindful eating.
Over the next five years, Riks Global Foods aims to build Gheeyonnaise into a pan-India brand, beginning with a strong focus in Gujarat, Maharashtra, Rajasthan, and Madhya Pradesh–Chhattisgarh, followed by expansion into other key markets. These regions have a strong food culture and a high acceptance of ghee-based products. Market studies show that western and central India remain key consumption hubs for traditional dairy products, making them a natural starting point. As urban lifestyles spread to smaller cities, demand for ready-to-use yet familiar foods is rising fast.
The brand’s growth strategy encompasses retail and modern trade, HoReCa (Hotels, Restaurants, Cafes), and e-commerce and quick-commerce platforms. This multi-channel approach reflects changing buying habits. While supermarkets and kirana stores remain important, many consumers now rely on food delivery apps and online grocery platforms. In the HoReCa segment, chefs often look for ingredients that offer both taste and a story. A ghee-based spread fits well into menus that want to stand out while staying close to Indian flavours.
In the later phase, the company also plans to explore international markets, particularly regions with a strong Indian diaspora and rising demand for healthier food alternatives. Countries with large Indian communities often see strong demand for products that remind people of home. At the same time, global consumers are becoming curious about traditional Indian foods, especially those seen as natural or less processed.
The company has already made significant investments in product research and development, manufacturing setup, sourcing of premium A2 Gir cow ghee, and branding. A2 Gir cow ghee is often associated with purity and traditional dairy practices. While the debate around A2 milk continues, many consumers believe it is easier to digest and closer to what earlier generations consumed. Investing early in sourcing and production shows the company’s intent to build trust rather than rush volumes.
To meet the growing all-India demand, the company plans to scale up its manufacturing capacity while maintaining strict standards of quality, food safety, and efficiency. Food safety has become a major concern after repeated reports of adulteration and poor handling. Brands that highlight quality control and consistency tend to earn stronger loyalty, especially in the packaged food segment.
Instead of competing directly with existing mayonnaise players, Gheeyonnaise is creating a new category, the ghee-based spread segment. As the first mover globally, the brand’s focus is on leadership through innovation rather than volume competition. Food industry experts often note that category creation helps brands avoid price wars and instead build value through uniqueness and storytelling.
Speaking about the launch, Mr Kehul Shah, Managing Director, Riks Global Group, said, “Gheeyonnaise represents our belief that health and taste should go hand in hand. For generations, ghee has been a symbol of purity and nourishment in Indian homes.” His statement reflects a growing trend where Indian brands are proudly using traditional ingredients instead of copying Western formats. By adapting ghee into a modern spread, the company is reintroducing tradition in a form that suits busy lives.
Gheeyonnaise stands apart with its no palm oil or vegetable oils, roots in traditional Indian nutrition, modern and versatile usage, and backing of three generations of ghee expertise. Palm oil has often faced criticism due to health and environmental concerns, so its absence adds to the product’s appeal. The promise of versatility also matters, as consumers want products that work with sandwiches, snacks, and Indian dishes alike.
As awareness of better food choices continues to rise, Riks Global Foods plans to introduce more innovative ghee-based products in a phased manner. This signals a long-term vision rather than a one-product strategy. Riks Global Foods is a forward-thinking Indian company committed to reviving traditional nutrition in modern ways, aiming to bring the goodness of ghee into contemporary diets through innovation, authenticity, and taste.
