Recent Visitors 2

Fevicryl The Art Chapter Exhibition Gives Local Artists Power

Newz Daddy Fashion and Lifestyle Updates

Fevicryl The Art Chapter Exhibition strengthens India’s art ecosystem

Fevicryl, a pioneer in art and craft solutions, successfully organised The Art Chapter – Celebrating the Local Artist, an initiative dedicated to empowering and promoting local creative talent across India.

Fevicryl has been part of Indian homes and classrooms for decades and is widely known for making art supplies easy to access for people of all ages. Over the years, the brand has played a key role in encouraging art beyond hobby level by supporting professional artists, craftpreneurs and educators. Initiatives like this exhibition reflect a larger national trend where homegrown brands are stepping in to support grassroots creativity at a time when many independent artists struggle with visibility and market access.

Manan Chandarana, Category Head – Fevicryl, said, “The Art Chapter reflects Fevicryl’s long-standing commitment to nurturing India’s local art ecosystem. By creating meaningful platforms like this, we aim to celebrate artists, amplify their work, and help them gain the recognition and confidence they truly deserve.”

Industry experts often point out that recognition and confidence are as important as skill for artists trying to build a career. Public exhibitions backed by trusted brands help bridge the gap between talent and opportunity. Such platforms also help artists understand audience response, pricing and presentation, which are vital for long-term sustainability in the creative field.

The event was graced by Dr Bhanwar Rathore, Founder & President of Bhanwar Rathore Design Studio (BRDS), whose presence lent prestige and inspiration to the proceedings.

Dr Rathore is a respected name in design education in India, known for mentoring thousands of students who now work across fashion, interior and product design sectors. His association with the exhibition added academic and professional weight to the event. For young and emerging artists, exposure to leaders from established design institutions often opens doors to learning, networking and future collaborations.

Hosted at the iconic Ahmedabad Ni Gufa, a culturally rich venue synonymous with artistic inspiration—the exhibition featured artworks by over 50 artists, including Fevicryl Certified Professionals and select emerging talents. The showcase presented a diverse spectrum of styles and mediums, drawing a footfall of more than 5,000 visitors over six days. This overwhelming public response underscored the growing appreciation for local art.

Ahmedabad Ni Gufa itself is a landmark in India’s art landscape. Designed as an underground gallery, it is known for blending architecture with artistic expression. Exhibiting work at such a venue adds emotional value for artists, as the space attracts serious art lovers, students and tourists. The large footfall also reflects a wider shift where audiences are increasingly interested in local stories, handmade work and original ideas rather than mass-produced décor.

The Art Chapter provided artists with a dedicated platform to display their work, fostering meaningful engagements with art enthusiasts, collectors, and potential patrons. Several artists secured sales during the event, while others received commission inquiries, paving the way for future collaborations and professional growth.

Direct interaction with buyers is often a turning point for artists. Sales and commission discussions not only provide income but also validate the artist’s effort and vision. Many independent artists rely on exhibitions like these to build a client base, understand market trends and gain word-of-mouth promotion, which remains powerful in the art world.

Complementing the exhibition, a specially curated Indian Art Workshop offered attendees an immersive, hands-on experience rooted in traditional Indian art forms, further enriching the cultural dialogue.

Workshops play an important role in keeping traditional art alive. By allowing visitors to try techniques themselves, such sessions help create respect for the skill and time involved in Indian art forms. They also encourage younger audiences to explore art beyond screens and digital platforms, helping pass cultural knowledge to the next generation.

Participating artists lauded the initiative, recognising Fevicryl’s commitment to enhancing visibility, recognition, and commercial opportunities for local talent. The exhibition emerged as a celebratory milestone for the local art community, reinforcing Fevicryl’s ongoing dedication to nurturing creativity and bolstering India’s artistic ecosystem.

For many artists, being part of a well-organised exhibition becomes a confidence boost that stays with them long after the event ends. Recognition from peers, mentors and the public often inspires them to continue their practice and experiment further. Such encouragement is especially valuable in a field where success can be uncertain and slow.

Fevicryl continues to champion artistic expression through innovative programs, inviting collaborations to support India’s vibrant creative landscape.

As India’s creative economy grows, efforts like The Art Chapter show how brands, artists and communities can work together. By offering space, resources and respect to local talent, such initiatives help ensure that art remains not just a passion, but a viable and valued profession across the country.