Y2B Empowers Women in Real Estate with Bold Steps

Newzdaddy Business Updates

Yes2Broker, also known as Y2B, has taken a major step towards supporting women in India’s real estate sector by launching a set of new programmes that focus on growth, training, and equal access. Y2B is known as India’s first progressive real estate platform, and with these new plans, the company aims to make the industry more open, modern, and fair.

The highlight of these efforts is the #Yes2Her campaign, which offers an assured cashback of ₹1,00,000 to anyone buying a property in the name of a woman. This move is meant to encourage more women to own property and to help families understand the long-term value of placing assets under a woman’s name. Many experts say that when women own property, they gain more financial security and a stronger sense of independence.

Along with this cashback, Y2B plans to expand its reach across India by building one of the country’s largest women-led sales and distribution networks in real estate. To do this, the company is inviting women from all parts of the country to join as Channel Partners, giving them access to verified property listings, training, and steady earning opportunities. With more women entering real estate sales, the platform hopes to bring new energy, trust, and leadership to the market.

Women in India already receive many benefits when registering property in their name. In several states, stamp duty rates for women are lower than those for men. These savings can be quite large, especially in big cities where property prices are high. Banks also offer lower home loan interest rates to women borrowers, helping them reduce the cost of buying a house. Under government schemes like the Pradhan Mantri Awas Yojana, women co-owners can also receive subsidies and support. This improves access to housing and gives women a stronger financial foundation. Y2B’s initiative works well with these national benefits, making property ownership easier and more rewarding for women.

Speaking about the new programmes, Ms Rajni Asari, CEO and Co-founder of Y2B, said that the company wants to build a transparent system where women can grow and lead. She shared that women have a major role to play in the future of the real estate market and that Y2B is proud to help them find more space in sales, ownership, and entrepreneurship. She said that the company believes women leaders bring fairness, clarity, and responsibility to complex deals.

Co-founder Ms Sugandha Sayal also added that the #Yes2Her initiative will give women more financial power and help them step into leadership roles. According to her, when women understand the business of real estate, they can make decisions that support their families and also help positively shape the market. She noted that women are often seen as strong decision-makers who value honesty, stability, and long-term plans.

To make sure women partners succeed, Y2B is offering training programmes that are aligned with the needs of today’s real estate market. These sessions will cover basic market knowledge, sales skills, negotiation techniques, and best practices. The goal is to help women feel confident while handling clients, understanding property documents, and closing deals. The company is also offering mentorship and certification to support long-term careers.

Channel Partners will receive access to verified property lists and high-quality buyer leads. This not only saves time but also increases their earning potential, as they can focus on pitching the right properties to the right buyers. With a strong and honest property database, Y2B wants to ensure that its partners work in a safe and trustworthy environment.

Another key part of Y2B’s model is financial independence. By helping women start their own businesses and earn brokerage income, the platform is giving them a chance to build steady and sustainable careers. This is important in both urban and rural areas, where women often look for reliable income sources that allow them to balance work and family life.

With these steps, Yes2Broker wants to place itself as a trusted, modern, and socially responsible real estate platform. It aims to bring more women into the industry, improve transparency in deals, strengthen partner networks, and support a more inclusive approach to real estate growth in India.