AACA Media AdVantage 2026 Brings Fresh Media Power
AACA Media AdVantage 2026 – India’s Finest Media Minds Meet Gujarat’s Leading Advertisers –
Ahmedabad:
As part of its 35 Years Celebration – Festival of Advertising, the Ahmedabad Advertising Circle Association (AACA) is set to present a first-of-its-kind industry initiative — AACA Media AdVantage 2026 Talkshow.
Following the grand success of the All Gujarat Media Awards and the student-focused Creative Spark, this upcoming Talkshow brings together India’s finest media minds on one platform with Gujarat’s leading advertisers and advertising agencies — creating a powerful dialogue on the future of media and advertising.
Centred around the theme “Understanding the Power of Media”, the session will decode how Print, Broadcast, Outdoor and Digital Media can be strategically integrated to drive measurable business growth for brands. In today’s fast-moving market, brands no longer depend on just one medium. Research across global advertising reports shows that brands that use at least three media channels together often see up to 30% better recall among consumers. This makes such discussions highly useful for advertisers who want better results from their campaigns.
Key Panel Insights
Basant Rathore (Jagran Group) will share how Print continues to build unmatched credibility and long-term brand trust in an evolving media mix. Studies from organisations like Reuters Institute for the Study of Journalism show that readers still trust newspapers more than many digital sources, especially for serious news and verified information. This trust often helps brands build a strong image over time.
Manoj (MJ) Jagyasi (Bharat 24) will highlight how Broadcast media delivers scale, influence and real-time impact in shaping mass consumer perception. Television remains one of the fastest ways to reach millions at once. According to industry data, major live events such as sports or elections still attract huge TV audiences, making broadcast media powerful for instant brand visibility.
Jayesh Yagnik (MOMS Outdoor) will present how Outdoor media is transforming into a high-impact, data-driven visibility medium in urban landscapes. Cities like Ahmedabad are seeing a rise in digital billboards and smart hoardings. These can now track traffic flow and adjust ads based on time, location, and audience type, giving brands better targeting even in outdoor spaces.
Dr Kushal Sanghvi (KOMERZ UK) will decode how Digital media enables precision targeting, performance marketing and scalable brand growth. Digital platforms allow brands to reach specific age groups, interests, and even behaviours. Reports from companies like Google show that targeted digital ads can improve conversion rates by up to 50% compared to general campaigns.
Yatish Mehrishi – ENIL (Radio Mirchi) will bring perspective on how Radio continues to drive hyper-local engagement and strong emotional connect with audiences. In many Indian cities, radio remains part of daily life, especially during travel. Local language content, music, and RJ interactions help brands connect with listeners on a personal level.
Moderator – Dr Santosh Patra (MICA) will integrate these perspectives to present a holistic, future-ready media strategy framework for advertisers and agencies. Institutions like Mudra Institute of Communications, Ahmedabad, have long studied how combining media platforms creates stronger campaigns, rather than relying on a single channel.
This 3-hour knowledge-driven talk show is designed to bridge the gap between traditional media strengths and new-age digital opportunities, empowering advertisers and agencies to make informed, strategic media decisions. Industry experts often say that the real strength lies in balance. Print builds trust, TV builds reach, digital drives action, outdoor creates visibility, and radio builds connection. When used together, they create a full journey for the customer.
Scheduled on Saturday, 11th April 2026 at Hyatt Ahmedabad, the event will host a curated audience of advertisers, brand owners, agency leaders, media planners and senior media professionals. Events like these also help in networking, where professionals can share real experiences, learn from each other, and build future collaborations.
Speaking on the initiative, Manish Gandhi, President – AACA, said:
“AACA AdVantage is designed to bring clarity, strategy and direction to the evolving media landscape. As we celebrate 35 years, our focus is to empower Gujarat’s advertising ecosystem with national-level insights and future-ready thinking.”
Adding to the celebrations, AACA will also launch the Coffee Table Book 2026, documenting the creative journey and glorious 35-year legacy of AACA. Such publications often serve as important records of industry growth. They capture how advertising styles, tools, and ideas have changed over time, helping young professionals learn from past work.
AACA Media AdVantage 2026 aims to become a benchmark platform for meaningful industry dialogue — where media intelligence meets business growth. In a time where consumer attention is divided across many platforms, events like this give clear direction. They help brands understand where to spend, how to plan, and how to connect better with people.
