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ICICI Lombard’s New Campaign for Mental Well-Being Using AI

Newzdaddy Business Updates

Mumbai, November 06, 2023:

ICICI Lombard, a big insurance company in India, has done something special. They used computer technology called Artificial Intelligence (AI) to create a campaign about feeling better mentally. This campaign is called ‘Claim Your Calm.’

In India, when people get sick, they often have to pay a lot of money for their medical bills. This can be really stressful, and ‘Claim Your Calm‘ wants to help with this. It talks about how having insurance is like having a safety net. It can help you feel less worried about money when you or your loved ones are sick.

The campaign uses videos to show how insurance is like a kind of protection for your money and your peace of mind. It’s the first time in the insurance industry that AI was used to create the whole campaign, from writing the words to making the videos.

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Sheena Kapoor, who works at ICICI Lombard, said that high healthcare costs are making many people in India feel poor and stressed. Insurance can help with that. The campaign wants to teach people that having insurance can give you peace of mind.

Kapoor also mentioned an app called IL TakeCare, which offers resources to help people feel better and stay healthy. The app has things like health checkups, talking to doctors anytime, and reminders to drink water and stay active. It’s part of ICICI Lombard’s efforts to help people beyond just selling insurance.

So, the ‘Claim Your Calm‘ campaign and the IL TakeCare app are all about helping people feel better and less stressed in their lives. It’s a smart and creative way to do it