My11Circle’s ‘Circle Mein Aaja’ Brings Fans Closer to Their Cricketing Heroes

Newz Daddy IPL Updates

Synopsis of the Article

• My11Circle, a fantasy sports platform from Games24x7, launches its new TATA IPL 2025 campaign ‘Circle Mein Aaja’.

• This marks their second year as an Associate Partner of TATA IPL.

• The campaign aims to enhance user engagement with star cricketers, nostalgic music, and a 360-degree marketing strategy.

• Features six ad films starring Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal.

• Additional ambassadors include Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult, and T. Natarajan.

• A nostalgic twist includes a re-recorded version of the 90s hit “Aaja Meri Gaadi Mein Baith Jaa” by Anu Malik as “Aaja Mere Circle Mein Aaja”.

• Directed by Vasan Bala and creatively executed by The Script Room.

• The campaign spans TV, OTT, digital platforms, and social media, with support from Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, and Durgesh Kumar.

• Aims to connect fans emotionally with IPL action through fantasy cricket.

The TATA IPL season is back, and so is the excitement! Adding more thrill to the cricket fever, My11Circle, the popular fantasy sports platform from Games24x7, has launched its brand-new campaign for IPL 2025 titled ‘Circle Mein Aaja’. This campaign is designed to bring fans even closer to the action, making them feel part of the game like never before.

Marking its second consecutive year as an Associate Partner of the TATA IPL, My11Circle aims to enhance the fantasy cricket experience for its users. Speaking about the campaign, Mr. Saroj Panigrahi, COO of Games24x7, shared, “For us, it’s always about our players and their love for cricket. IPL is not just a tournament; it’s a grand celebration that unites millions of fans. Through this campaign, we want to make fantasy cricket more thrilling, nostalgic, and enjoyable for everyone.”

One of the highlights of this campaign is its star-studded lineup of cricketers. My11Circle has roped in some of the biggest names in cricket, both domestic and international. The campaign features Sourav Ganguly, the legend himself, along with young stars like Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal.

What makes this campaign special is a series of six entertaining ad films, each showing a fan’s fantasy turning into reality. In these fun ads, players are magically transported into the fan’s fantasy world, making viewers feel how close they are to the cricketing action.

The brand has also strengthened its ambassador team by bringing in international stars like Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult, and T. Natarajan. These players will also be a part of the campaign, making it even grander.

Adding a nostalgic touch, My11Circle has revived the 90s hit song “Aaja Meri Gaadi Mein Baith Jaa”, originally sung by Anu Malik. The new version, “Aaja Mere Circle Mein Aaja”, is especially recorded by Anu Malik for this campaign. The catchy tune brings back memories for many, while perfectly fitting the campaign’s message of inviting fans to join the fun.

The campaign is creatively conceptualized by filmmaker Vasan Bala and executed by The Script Room. It promises a fun-filled experience with vibrant visuals, humor, and a deep connection to cricket fans.

To ensure the campaign reaches every cricket lover, it will run across television, OTT platforms, digital media, and social media channels. My11Circle is also collaborating with talented actors like Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, and Durgesh Kumar to make the campaign more relatable and engaging.

With a perfect blend of cricket, nostalgia, and entertainment, My11Circle’s ‘Circle Mein Aaja’ campaign is sure to strike a chord with fans across the country. It not only invites users to play fantasy cricket but also makes them feel like they are a part of the IPL action.

Fantasy cricket has changed the way fans engage with the game, and campaigns like this make it even more personal and exciting. As IPL 2025 gets underway, My11Circle promises to give cricket lovers an experience full of fun, nostalgia, and big wins. So, if you’re a cricket fan, it’s time to say — “Aaja Mere Circle Mein Aaja!”

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