SMR Jewels IPO to Open on May 26; Price Set at ₹128
A Complete Financial Analysis To Help You Decide Whether You Should Bid For The SMR Jewels IPO.
SMR Jewels Limited’s Initial Public Offering to open on Tuesday, May 26, 2026, price band set at ₹ 128 – ₹ 135 per Equity Share
SMR Jewels Limited (“Company”) has announced the price band of ₹ 128 to ₹ 135 per Equity Share of face value ₹10 each for its Initial Public Offer of Equity Shares (“IPO” or “Issue”). The IPO will open on Tuesday, May 26, 2026, for subscription and close on Friday, May 29, 2026. Investors can bid for a minimum of 2,000 Equity Shares and in multiples of 1,000 Equity Shares thereafter.
The Initial Public Offering comprises a Fresh Issue of 40,00,000 Equity Shares and an Offer for Sale of 9,80,000 Equity Shares by the Selling Shareholders, aggregating up to 49,80,000 Equity Shares.
The Promoters of the Company are Mr. Vismay Manojkumar Soni, Mr. Jainil Virendra Soni, Mrs. Parul Manoj Soni, Mrs. Dipikaben Virendra Soni and Mrs. Drashti Pal Modi.
Key Financial Trends
SMR Jewels Limited has shown massive top-line and bottom-line growth over the last three fiscal periods.
| Financial Metric | Fiscal 2023 | Fiscal 2024 | Fiscal 2025 | Period Ended Dec 2025 (9 Months) |
| Revenue from Operations | ₹ 6,752.78 Lakhs | ₹ 12,452.30 Lakhs | ₹ 26,325.18 Lakhs | ₹ 30,872.01 Lakhs |
| Profit After Tax (PAT) | ₹ 90.94 Lakhs | ₹ 384.51 Lakhs | ₹ 1,041.23 Lakhs | ₹ 1,855.50 Lakhs |
| Net Profit Margin | 1.35% | 3.09% | 3.96% | 6.01% |
Core Analysis
Exponential Growth: The company’s revenue grew by 84% between FY23 and FY24, and then exploded by over 111% in FY25.
Improving Margins: Profitability is climbing faster than revenue. The net profit margin expanded from a thin 1.35% in FY23 to a strong 6.01% by December 2025, showing better operational efficiency and pricing power.
Current Run Rate: In just the first 9 months of the current fiscal year (ended December 2025), the firm has already generated more revenue (₹30,872.01 Lakhs) and profit (₹1,855.50 Lakhs) than it did in the entire full year of FY25.
Should You Bid?
The Pros (Why to Subscribe)
Financial Trajectory: Strong and consistent growth numbers across all major metrics over the past three years.
Clear Capital Deployment: Fresh issue proceeds are directed toward working capital and core corporate operations, which directly help scale an inventory-heavy sector like gold retail.
Niche Stability: The combination of traditional craftsmanship with contemporary designs provides a solid competitive footing in the organised retail market.
The Cons (Key Risks)
Geographic Concentration: The firm is heavily reliant on Ahmedabad, Gujarat. Regional disruptions could negatively impact financial performance.
High Competition: The jewellery sector is intensely fragmented, meaning the brand faces stiff pressure from both huge, unorganised local stores and massive national corporate chains.
The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on the SME Platform of BSE Limited (“BSE SME”). For the purposes of the Offer, BSE Limited shall be the Designated Stock Exchange. The Company proposes to utilise the Net Proceeds from the Fresh Issue towards (working capital requirements/funding capital expenditure requirements/repayment of borrowings / general corporate purposes).

SMR Jewels Limited is engaged in the business of designing, manufacturing and marketing gold jewellery products catering to diverse customer preferences and market segments. The Company focuses on blending traditional craftsmanship with contemporary jewellery, offering a wide range of jewellery products and focuses on product quality and customer relationships.
The Company operates primarily from Ahmedabad, Gujarat and has developed capabilities across jewellery design, product development and customer servicing. The Company believes its understanding of regional preferences, product quality and customer relationships positions it favourably within the organised jewellery market.
The Company’s revenue from operations increased from ₹ 6,752.78 Lakhs in Fiscal 2023 to ₹ 12,452.30 Lakhs in Fiscal 2024, while its profit after tax increased from ₹ 90.94 Lakhs in Fiscal 2023 to ₹ 384.51 Lakhs in Fiscal 2024. Further, revenue from operations increased from ₹ 12,452.30 Lakhs in Fiscal 2024 to ₹ 26,325.18 Lakhs in Fiscal 2025, while profit after tax increased from ₹ 384.51 Lakhs in Fiscal 2024 to ₹ 1,041.23 Lakhs in Fiscal 2025. Additionally, for the period ended December 2025, the Company reported revenue from operations of ₹ 30,872.01 Lakhs and profit after tax of ₹ 1,855.50 Lakhs.
Wealth Mine Networks Limited is the Book Running Lead Manager to the Issue, and Purva Sharegistry (India) Private Limited is the Registrar to the Issue.
The Issue is being made through the Book Building Process in terms of Chapter IX of the SEBI (ICDR) Regulations, wherein not more than 50% of the Net Issue shall be available for allocation to Qualified Institutional Buyers, not less than 15% of the Net Issue shall be available for allocation to Non-Institutional Investors and not less than 35% of the Net Issue shall be available for allocation to Retail Individual Investors.
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