Last updated on April 18th, 2025 at 06:35 pm
Wagh Bakri Brings Korea to Your Cup with a Bubble Tea Twist
Newzdaddy Business Updates
Synopsis of the Article
Wagh Bakri Tea Lounge has launched a new summer campaign called ‘Summer in Korea’.
The campaign celebrates Korean café culture, especially the bubble tea (Boba) trend.
It introduces traditional Korean bubble tea flavours with an Indian twist.
Other beverages in the campaign include iced teas and frappes.
The ambience of the lounges reflects Korean café aesthetics while staying true to Wagh Bakri’s homely vibe.
Sanjay Singal, CEO of Wagh Bakri Tea Group, highlights this as an effort to blend cultures and offer refreshing new experiences.
Mr. Ko Young Soon, President of the Korean Association of Gujarat, appreciates the brand’s tribute to Korean culture.
Guests can enjoy their favourite teas alongside Indian and continental snacks.
The tea lounge also offers over 100 varieties of hot and cold teas, including herbal, floral, and berry-infused teas.
Wagh Bakri continues to innovate and stay connected with global tea trends.
India’s tea enthusiasts are set for a delectable treat this summer. Wagh Bakri Tea Lounge, renowned for its exquisite tea blends and friendly service, has debuted a brand-new, lively ad called “Summer in Korea.” This innovative project highlights bubble tea, or Boba, one of Korea’s most famous beverages, bringing the joy of Korean café culture directly to your cup.
Bubble tea has gained popularity all over the world and is currently trending in India as well. Wagh Bakri Tea Lounge is serving classic Korean-style bubble teas with a lovely Indian twist as part of the Summer in Korea campaign. For tea enthusiasts and inquisitive foodies alike, this blend of flavours is ideal because it allows them to explore different cultures without leaving the nation.
This season, the lounge offers more than just bubble tea, even though it takes centre stage. In addition, the special summer menu offers creamy frappes and chilled iced teas, which are ideal for staying cool as the weather rises. There is a drink to fit every occasion and mood, whether you prefer fruity, spiced, flowery, or rich and decadent beverages.
Comfort, cosiness, and a delicious cup of tea have long been the hallmarks of the Wagh Bakri Tea Lounge. A new mood inspired by Korean cafés has been incorporated for the Summer in Korea campaign. Imagine tasteful presentation, subdued décor, and gentle lighting—all while maintaining the distinctive Indian hospitality.
Wagh Bakri Tea Group CEO Sanjay Singal offered his opinions on this new endeavour:
We at Wagh Bakri Tea Lounge are constantly searching for fresh methods to engage with our patrons. “Summer in Korea” celebrates how tea culture is changing globally. We’re developing a novel, revitalising tea experience by combining Korean bubble teas with flavours that appeal to Indian consumers.
The action was also praised by Mr. Ko Young Soon, President of the Korean Association of Gujarat:
For more than 134 years, Wagh Bakri Tea has been a reputable brand. This heritage brand’s embrace of Korean culture is fantastic. Today, bubble tea is a major part of Korean culture, and I’m happy to see that it’s making its way to Indians with such a well-thought-out marketing.
In addition to the new beverages, patrons can savour freshly made Indian and continental appetisers, which go well with any of the lounge’s beverages. Not to mention the enormous assortment of more than 100 different types of tea, which includes berry-based teas, green teas, flower-infused treats, herbal infusions, and spiced mixes.
Therefore, Wagh Bakri’s Summer in Korea promotion promises something unique, regardless of whether you’re a bubble tea enthusiast or consuming it for the first time. It’s a voyage through cuisines, civilisations, and inventiveness, all lovingly brewed.
Also Read:
Wagh Bakri’s Heartfelt Initiative Helps Students Chase Their Dreams
