Wagh Bakri Tea Group’s Powerful Initiative to Empower Women

Newzdaddy Business Updates

Synopsis of the Article

• Wagh Bakri Tea Group, a 133-year-old trusted tea brand, reaffirmed its commitment to women’s empowerment through a self-employment initiative.
• As part of the initiative, 50 women who had previously undergone vocational training were provided with self-employment kits to help them start their businesses.
• The event was held at Shri Mehndi Nawaz Jung Hall and was supported by the Wagh Bakri Foundation, the company’s philanthropic arm.
• The kits distributed included beauty and wellness, stitching, and embroidery resources to support various entrepreneurial ventures.
• The initiative was attended by key figures including Vidisha Desai and Malvi Desai (Directors, Wagh Bakri Tea Group), Kirit Vasu (Trustee, Saurashtra Medical & Education Trust), and Rishikesh Pandya (Chief Development Officer, Project Life).
• Ms. Vidisha Desai encouraged the beneficiaries to practice ethical business values and build successful enterprises.
• Sanjay Singal, CEO of Wagh Bakri Tea Group, highlighted that many of the women supported are from economically weaker backgrounds, including widows and single mothers.
• The company aims to train 100 women in the 2024-25 financial year and has allocated ₹18 lakh to sustain and expand the initiative.
• The program is implemented in collaboration with the Saurashtra Medical & Educational Charitable Trust, which operates skill training centers in Ahmedabad and Junagadh and a garment production center in Ahmedabad.

With a 133-year history, Wagh Bakri Tea Group is one of India’s most reputable and trustworthy tea companies, and it is leading the way in women’s empowerment. The business just started a self-employment program to assist impoverished women in becoming financially independent.

50 women who had previously finished vocational training received self-employment kits to assist them in launching their own enterprises as part of this significant program. These packages included supplies and equipment for stitching, embroidery, and beauty and well-being, giving them the means to support themselves sustainably.

The kit distribution event took place at Shri Mehndi Nawaz Jung Hall, Ahmedabad, in the presence of influential dignitaries. Among those present were Vidisha Desai and Malvi Desai, Directors of Wagh Bakri Tea Group, Kirit Vasu, Trustee of Saurashtra Medical & Education Trust, and Rishikesh Pandya, Chief Development Officer of Project Life.

The Wagh Bakri Foundation, the charitable division of the Wagh Bakri Tea Group, supports the project with the goal of empowering women by providing them with economic opportunities. The main goal of the program is to increase women’s earning potential and assist them in becoming independent business owners.

Vidisha Desai spoke to the ladies at the occasion and urged them to pursue financial independence and moral business conduct. She underlined how crucial persistence and self-assurance are to the path of entrepreneurship.

Heartfelt accounts of their challenges and goals were shared by the women who received the kits. It is even more important that they have a source of income because many of them are from economically challenged families and some of them are widowed or separated. Their motivational testimonials demonstrated the initiative’s transformative power.

The CEO of Wagh Bakri Tea Group, Sanjay Singal, spoke at the ceremony and emphasised the significance of providing long-term opportunities for women who are most in need of them.

For a lot of these women, this program represents a fresh start rather than only cash assistance. It gives them the abilities, self-assurance, and resources they require to support themselves. “At Wagh Bakri Tea Group, we think that empowering a woman empowers a family and, ultimately, a community,” Singal added.

With ₹18 lakh set out for funding, the initiative’s overarching objective is to train and assist 100 women in 2024–2025. The business intends to keep working to give women possibilities for long-term self-employment.

The Saurashtra Medical & Educational Charitable Trust, which runs two skill training facilities in Ahmedabad and Junagadh, has teamed up with Wagh Bakri Tea Group to guarantee the program’s success. In order to prepare women for independent work, these centres offer practical training in a variety of subjects.

A clothing manufacturing facility has also been established in Ahmedabad to provide trainees with further assistance and job prospects. Through the integration of cash assistance and skill development, the program offers a comprehensive strategy for women’s empowerment.

Corporate social responsibility (CSR) has long been a top priority for Wagh Bakri Tea Group. To make sure that its influence goes beyond business, the brand has actively supported several social welfare initiatives over the years.

This most recent effort reaffirms the business’s historical dedication to promoting women’s economic freedom and changing society.

With this project, Wagh Bakri Tea Group is helping women regain their dignity and self-esteem in addition to giving them a source of money. The brand’s goal is very clear: to empower women, build stronger communities, and improve everyone’s future.

Such projects will open the door to a society that is more empowered and inclusive with sustained effort and genuine collaborations.

Must Read:

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